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Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.

The Vice President of Marketing will be responsible for overseeing partner marketing, product marketing, and growth/performance marketing at Plusgrade. The successful candidate will have a proven track record in driving direct to consumer e-commerce growth and optimizing storefront conversion. They will be responsible for collaborating with cross-functional teams to drive revenue growth and customer engagement. This is a global role that spans across two business units, Points and Plusgrade, and around the globe, focussed in the Americas, Europe, the Middle East, & Asia.

• Lead a high-performing marketing team, providing mentorship, coaching and career development

• In conjunction with the Marketing team, develop and execute a global marketing strategy that drives growth and performance across all business units. For Points, this means creating & refining campaign growth opportunities in the loyalty currency retailing space. For Plusgrade, this means continuing to build out and support the marketing function to drive ancillary revenue.

• Support the Directors, Partner Marketing in planning and executing campaigns and launches across the global partner base - this is a high growth mandate.

• Support the Director, Product Marketing in defining and implementing a product marketing strategy that positions Plusgrade as a leader in the ancillary revenue space and optimizes storefront conversion and drives end-user adoption of all of our suite of products.

• Support the Director, Performance Marketing in developing and executing a growth and performance marketing strategy that grows our reach through channel expansion.

• Measure and report on marketing program effectiveness to senior management and provide recommendations for continuous improvement

• Partner with cross-functional teams to ensure alignment and successful execution of marketing plans

• Keep up to date with industry trends, insights, and best practices to ensure that Plusgrade stays ahead of the competition

• Work closely with the Data Science & Analytics team to understand customer behavior, identify trends and insights, and use data to inform marketing decisions.

• Collaborate with the Global Brand team to ensure brand consistency and alignment across all marketing initiatives.

• Work closely with the Product team to develop and execute product marketing strategies that drive revenue growth and customer engagement.

• Collaborate with the Engineering team to ensure that marketing initiatives are technically feasible and implemented correctly.

• Partner with the Partner Strategy team to develop and implement partner marketing initiatives that drive revenue growth and customer acquisition.

• Work with the Business Development team to support pitches & represent the value of our collective intelligence.

• Excellent communication and interpersonal skills, with a proven ability to build strong relationships with cross-functional partners.

• Thrives in a metrics-driven organization and has a strong analytical mindset

• Experience working across diverse cultures & geographies

• 10+ years of experience in direct to consumer e-commerce marketing

• Facility with data and experience working with Data Science & Analytics teams

• Champions a test and learn culture and is bold with experimentation while managing risk

• Experience with A/B testing and other testing methodologies to optimize marketing campaigns and initiatives.

• Strong ability to collaborate and work cross-functionally with multiple teams, including Product, Engineering, Partner Strategy, and Business Development teams.

• Strong background in optimization and increasing storefront conversion

• Experience in partner marketing and growth/performance marketing

• Proven track record of building and leading high-performing marketing teams

• Ability to work in a fast-paced, dynamic environment

• Strong sense of ownership and accountability

🏦 RRSP/401(k) Matching

🏥 Comprehensive Health Plans

📅 Unlimited Vacation/PTO

✈️ Travel Experience Credit

🧘 Annual Wellness Credit

🥗 Team Events and Monthly Lunches

💻 Home Office/Commuter Credit

🌅 Work From Anywhere Program

Plusgrade is an equal opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally.

All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential.