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SEO & GEO Specialist [On-site, Toronto or Vancouver]

Picovoice

Picovoice

Marketing & Communications
Toronto, ON, Canada · Vancouver, BC, Canada
USD 55k-85k / year + Equity
Posted on Oct 2, 2025

About Picovoice

Picovoice is a profitable and steadily growing deep-tech AI startup. We build AI models and engines that empower developers.

We’re hiring an SEO and GEO Specialist who thrives at the intersection of content strategy, technical execution, and developer empathy. You’ll uncover what developers are searching for, plan and oversee our content pipeline, and roll up your sleeves to write technical content yourself, ensuring every piece we publish serves both search engines and our technical audience.

What You'll Do

Research and Strategy

  • Conduct deep keyword research and competitive analysis to identify content gaps in the developer tools space
  • Map search intent and build comprehensive topic clusters around web scraping, data extraction, and AI workflows
  • Analyze SERP features, ranking factors, and algorithm updates to inform content strategy
  • Research technical topics and translate complex concepts for various developer audiences

Content Planning and Hands-On Content Creation

  • Create and own the content calendar—from ideation to publication to optimization
  • Write technical content—tutorials, documentation, comparison guides
  • Optimize existing content based on performance data and search trends
  • Create programmatic content templates for scaling (API references, integration guides)
  • Ensure all content meets both SEO best practices and developer expectations

Technical SEO Implementation

  • Conduct technical audits and implement fixes (schema markup, site structure, Core Web Vitals)
  • Monitor and improve crawlability, indexation, and ranking performance
  • Work with engineering to implement SEO requirements in our docs and marketing sites
  • Build and maintain internal linking strategies and content architecture

Performance and Optimization

  • Track content performance across organic channels using GA4, Search Console, and Ahrefs
  • Run content experiments and A/B tests to improve CTR and engagement
  • Report on SEO metrics that matter—traffic, rankings, conversions, not just impressions
  • Identify and act on quick wins while building toward long-term organic growth

Who You Are

  • Proven SEO Track Record: You've ranked technical content in competitive spaces and have the case studies to prove it
  • Technical Fluency: You can read technical docs, understand code examples, and talk to developers in their language
  • Content Strategy Experience: You've built and executed content strategies that drove measurable organic growth
  • Research Skills: You dig deep into topics, validate information, and synthesize complex technical concepts
  • Writing Ability: Can produce clear, technical content that ranks and resonates with developers

Don’t check all the boxes above?

We value potential as much as experience. Work on a hypothetical case to demonstrate your SEO skills and ability to create content that resonates with developers. Choose a company—Picovoice, a competitor, or any developer tool company—and research a few technical content clusters. Share your work alongside your resume instead of relying on past experience.

Interview Process

  • Application Review – send us your portfolio/case studies with your resume
  • Intro Video Interview (5 min)
  • Technical Interview (45 min)
  • Content Challenge (3-4 hrs)
  • Paid Work Trial (3 days, on-site)

This is an on-site position based in our Vancouver or Toronto office, with a salary range of $55,000–$85,000/year, determined by impact rather than tenure. You’ll also begin earning equity after your first year, directly tied to your contributions.

Some content examples we've created:

Applications without a sample work on a technical subject will not be considered.