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Owl.co empowers insurers to combat illegitimate claims on a large scale while eliminating human bias from the process. Our clients are top insurance companies across North America, achieving remarkable results through our AI-powered, evidence-based platform. We are on a mission to integrate state-of-the-art ML and NLP methods to transform this traditionally manual activity into a fair process. We are well-funded and have engineering offices in New York City, Toronto, and Vancouver.

Owl.co is seeking a dynamic and skilled Marketing Specialist with a focus on targeting and engaging decision-makers within enterprise organizations. This role is essential for building and nurturing relationships, crafting compelling digital marketing strategies, and organizing impactful events. The ideal candidate will work closely with the C-suite team to drive business growth through innovative and data-driven marketing approaches.

As a Marketing Specialist at Owl.co, you will play a key role in developing and executing our marketing strategies. Your main goal will be to increase our product's visibility and market presence by designing and deploying various campaigns/strategies to generate high quality leads and drive growth

Key Responsibilities:

1. Marketing Strategy: Develop and implement marketing strategies for generating targeted and quality leads..
2. Enterprise Engagement: Identify and target key decision-makers. Develop and implement strategies to approach and engage these individuals effectively.
3. Digital Marketing: Design and execute digital marketing campaigns tailored to the enterprise audience. Leverage social media, email marketing, SEO, and other digital tools to maximize reach and engagement.
4. Content Creation: Develop high-quality, relevant content tailored to the interests and needs of enterprise decision-makers. This may include blog posts, whitepapers, case studies, and video content.
5. Data-Driven Strategies: Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary. Develop success metrics and regularly report on campaign performance.
6. Collaboration with C-Suite: Work directly with C-suite executives to align marketing strategies with overall business goals. Provide insights and recommendations based on market trends and campaign results.

Qualifications:

• Proven experience in marketing, with a focus on B2B and enterprise-level engagement.
• Strong understanding of traditional and digital marketing tools and techniques.
• Excellent relationship-building and communication skills.
• Experience in content creation.
• Excellent communication and writing skills.
• Creative thinker with data-driven analytical aptitude.
• Ability to work independently and in a team environment.
• Experience with SEO/SEM, Google Analytics, and CRM software.
• Bachelor's degree in Marketing, Business, or a related field.

If you are a passionate, data-driven marketer with a wealth of experience in B2B SaaS marketing, we invite you to be a key player in shaping Owl.co. Join us in defining the future of our industry!

Why Owl Labs?

• Fastest growing Claims Intelligence Platform in North America
• Exceptional team: Serial entrepreneurs, ex-Meta, ex-Twitter, ex-Amazon, etc.
• Innovative Culture: Join a team of forward-thinking individuals committed to shaping the future of insurance claims monitoring.
• Venture backed (Series B)
• Professional Growth: Take your career to new heights in a challenging and supportive environment that encourages continuous learning.
• Impactful Work: Contribute to a product that utilizes industry-leading AI/ML to transform the way insurers form claims decisions at scale, with an unbiased approach.
• Experience a comprehensive benefits package, a comfortable office environment, flexible vacation time, and the opportunity to collaborate with an exceptional team of professionals.
• Equity: Become a part of Owl’s journey and share in the company’s success.

Base salary range: $85,000 - $145,000 .

The total compensation for successful candidates will be determined based on various factors such as education, skills, experience, scope of the role, and . This thoughtful evaluation will be conducted during the selection process to ensure a fair and competitive offer tailored to each individual's unique qualifications and contributions.