Digital and PPC Manager
Nuvei
The world of payment processing is rapidly evolving, and businesses are looking for loyal and strategic partners, to help them grow.
Meet Nuvei, the Canadian fintech company accelerating the business of clients around the world. Nuvei's modular, flexible and scalable technology allows leading companies to accept next-gen payments, offer all payout options and benefit from card issuing, banking, risk and fraud management services. Connecting businesses to their customers in more than 200 markets, with local acquiring in 50 markets, 150 currencies and 700 alternative payment methods, Nuvei provides the technology and insights for customers and partners to succeed locally and globally with one integration.
At Nuvei, we live our core values, and we thrive on solving complex problems. We’re dedicated to continually improving our product and providing relentless customer service. We are always looking for exceptional talent to join us on the journey!
Your mission:
We are looking for a highly motivated and experienced Digital and PPC (Pay-Per-Click) Manager who will be responsible for developing, implementing, and optimizing paid advertising B2B campaigns for Nuvei. The ideal candidate must be able to identify target audiences globally, craft compelling ad copies based on comprehensive keyword research, monitor and analyze results, and generate high-quality leads while staying within budget. The Global digital and PPC Manager will create and present performance reports and recommendations to stakeholders and should stay up-to-date with the latest trends and practices in digital marketing to maximize results.
Digital and PPC Manager responsibilities
- Develop, implement, and optimize campaigns across different platforms such as Google Adwords, LinkedIn Campaign Manager, paid social channels, etc. to increase traffic, leads, and conversions.
- Conduct comprehensive keyword research and A/B testing and multivariate testing to refine campaign elements, including ad copy, bidding strategies, and landing page performance.
- Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify trends, opportunities, and actionable insights for continuous improvement.
- Oversee and allocate a substantial annual advertising budget, focusing on maximizing ROI and meeting key performance targets.
- Collaborate with the marketing team (product marketing, content, social media, design) to align paid advertising efforts with broader marketing goals.
- Stay up-to-date with the latest industry trends, technologies, and best practices in digital marketing and paid advertising to continuously drive innovation and results.
- Implement automation and scripting solutions to streamline processes and improve campaign management efficiency.
- Create reports with analysis, insights and improvement ideas and present to stakeholders globally, on a monthly basis.
- 5+ years of marketing experience within global B2B enterprises or as a customer manager in a marketing agency that specializes in B2B enterprises.
- Proven experience (5+ years) managing PPC campaigns at global scale with measurable results.
- Strong expertise in Google Ads (Adwords Certification is required), Google Analytics, LinkedIn Campaign Manager and HubSpot is mandatory. Proficiency in various digital tools like display tools, Salesforce, 6Sense and other AI tools is a substantial advantage.
- Strong technological and analytical skills and ability to interpret data from various sources to make data-driven decisions.
- Strong business orientation, market understanding and passion to creating leads that become active customers in short lifecycles.
- Experience working with B2B international or global accounts and adapting strategies to meet diverse market needs.
- Excellent communication skills, with the ability to prepare and present performance reports and recommendations to stakeholders.
- Experience with budget management, bid strategy, and cost-per-conversion optimization.
- Proactive and innovative, with a track record of staying ahead of industry trends.
- Ability to work independently, manage multiple projects with competing priorities, and meet tight deadlines.
- Outstanding organizational and documentation skills.
- Languages: English: native proficiency. Other languages – an advantage
- CV must be written in English
- 25 days annual leave + local bank holidays
- Health allowance: €100 per month
- Discretionary Bonus