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Job Title: Programmatic Executive / DSP Push Specialist

Department: Programmatic Advertising

Reports To: Media Planning Manager

Job Type: Full-Time

Location: Hyderabad, India

Overview:

Citimedia is looking for a highly skilled Programmatic Executive / DSP Push Specialist with experience in media or ad agencies, or ad networks. This role involves managing programmatic campaigns, analyzing performance, and leveraging advanced advertising technologies to achieve client objectives.

Key Responsibilities:

• Campaign Setup & Optimization: Set up, monitor, and optimize programmatic advertising campaigns using DSPs like The Trade Desk and DV360.
• Performance Analysis: Regularly evaluate KPIs (CTR, CPC, CPA) and implement data-driven strategies to improve campaign outcomes.
• Data-Driven Insights: Leverage data to optimize targeting, audience segmentation, and bidding strategies.
• Client Reporting: Prepare detailed performance reports and communicate key findings to clients, fostering trust and transparency.
• Technology Integration: Work with tech teams to integrate advanced tools and streamline programmatic processes.
• Industry Awareness: Stay updated on emerging trends and technologies in the programmatic and ad tech space.

Qualifications & Experience:

• Experience: 3+ years in programmatic advertising, with experience at a media agency, ad agency, or ad network.
• Technical Skills:
• Hands-on expertise with DSP platforms such as The Trade Desk, DV360, or similar tools.
• Proficiency in analytics and optimization techniques.
• Preferred: Certifications in programmatic advertising platforms and experience with campaign scaling strategies.