Senior Director, Sales
Neo Financial
Come Build a Better Financial Future for all Canadians
At Neo, we’re building a more rewarding financial experience for all Canadians.
Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone.
From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.
Since being founded in 2019, Neo has built incredible traction and is one of the fastest growing fintechs in Canada.
- LinkedIn’s Top Startup in Canada for 2022 and 2023
- Top-ranked mobile apps and credit cards
- Canada’s top-rated credit card
- Team of 700+ people
- 1M+ customers in 3 years
- 11K+ retail partners
High Performance at Neo
We recruit, hire, and build our company culture around these attributes:
Teamwork: We trust, respect, encourage, and show up for each other — through good times and hard. We’re on this mission not just for ourselves, but also for the people we work with — and ultimately, for our customers.
Ownership: We all have a stake in Neo’s success — so we go out of our way to do what needs to get done. We hold ourselves accountable to deliver on our commitments — to our customers, to our partners, and to our team. When we fall short, we find a way to do better in the future.
Professional Integrity: We’re asking millions of Canadians to trust us with their hard-earned money — so we hold ourselves (and each other) to the highest standards of integrity.
The Role
We are looking for an ambitious and hands-on sales leader to be our next Senior Director of Sales - D2C. In this role, you will be responsible for driving the sales performance across Canada. This fast-paced and high-performance environment will require you to push your sales teams to hit key sales targets. Candidates must also have a valid driver's license, access to a working vehicle and willingness to travel frequently.This role reports into the Vice President of Sales.
What You'll be Doing
- Own the D2C (Activations) P&L & Forecast
- Develop and lead the sales strategies for acquiring new customers and driving the Customer Acquisition Cost (CAC) down.
- Provide coaching and direction to local and regional leaders across the country to ensure high performance.
- Refine and execute a comprehensive sales strategy to drive growth and product mix
- Setting and tracking team KPIs
- Identifying and pursuing new locations and channels to support D2C growth
- Working closely with the Sales Enablement team to develop and execute training programs across all channels and teams.
- Optimally designing your org to support key KPIs of growth, CAC reduction and contribution margin via product mix
Who We are Looking For
- 10+ years related experience in sales and channel growth experience
- 10+ years of P&L ownership
- 5+ years in a leadership role, preferable at an executive level in a sales operations capacity.
- Network of mature and professional sales managers and reps
- Experience in Financial Services will be considered an asset.
- Strong analytical and data-driven decision making skills.
- Ability to manage and prioritize multiple projects in an agile, dynamic environment.
- Proven ability to employ various communications methods to drive alignment, motivation and team effectiveness across a broad, varied and dispersed sales organization.
Working at Neo:
Joining Neo means betting on yourself and discovering your full potential. As individuals and as a team, we continually challenge ourselves and each other to do our best work. We’re making change happen at a rapid pace — providing endless opportunities to sharpen your skills, expand your knowledge, and find new solutions to complex problems. That means rapid career progression and constant learning opportunities.
The people who thrive at Neo are resourceful, relentless, and want to win. We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. If that’s what you’re looking for, read on.
We trust, respect, and show up for each other. That means truthful conversations, frequent feedback, and working with people who push you to be your best. We’re evolving quickly as an organization, we work together in person, and the pace of progress isn’t for everyone. That’s why we’re looking for change-makers who love a challenge — who would rather blaze a trail through uncertainty than travel a well-paved road.
Our team members earn meaningful equity in the company through stock options — so Neo’s growth benefits everyone who helps make it happen. That also means taking on more responsibility than you may have had at your last job. We don’t get hung up on job titles or hierarchy — we’re focused on doing what it takes to accomplish our mission.
Check out these videos from our employees to learn more about Working at Neo.
Apply with us:
We believe in equal opportunity, and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.