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Director, Growth Marketing

Neo Financial

Neo Financial

Marketing & Communications, Sales & Business Development
Calgary, AB, Canada
Posted on Saturday, January 7, 2023

Successful candidates for this position will be required to undergo a security screening, including a criminal records and credit check

At Neo, we’re disrupting the future of finance. What matters most to us is challenging the status quo and providing a better financial future for all Canadians. We’re working everyday to reinvent the way Canadians spend, save, and grow their money - all together, in one place. We’re creating a seamless digital experience, with the modern day features you’ve come to expect. Our products speak for themselves - the Neo card was voted best cash back card in Canada and the Neo Money account was voted best bank account in Canada.

Backed by world class investors, we’ve raised $299M and are one of a few Canadian tech companies that have reached ‘unicorn’ status - valued over $1B. Check out the full story here.

We're looking for an experienced Director, Growth Marketing. You'll be responsible for overseeing performance marketing focused on customer acquisition and retention. Leading channel managers across the following marketing channels (Paid Search, Paid Social, Display, Online video, Affiliate and CRM/email channels) and product channels (Referrals, SEO, App Store Optimization). Deploying our Customer Acquisition Cost (CAC) across all performance marketing channels to meet our new customer acquisition goals, while optimizing for high quality customers and maximizing ROI based on our budget. Working with cross functional partners on Marketing, Strategy and Operations, Finance, Creative, Analytics, and Product to build financial forecasting, develop hard-working creative assets, and build tools & dashboarding to better analyze and automate campaign performance. In addition to acquiring and retaining customers to our core marketplace business, you’ll also be responsible for using paid channels to develop co-marketing initiatives with our largest merchant partners, and supporting new market launches.

What you'll be doing:

  • Manage multi-million dollar monthly digital budgets across all performance marketing channels including Paid Search, Paid Social, Affiliate, Display, App Install Campaigns, SEO, Referrals
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Work closely with agencies and in-house team to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
  • Direct and manage agencies to achieve goals and ROI targets
  • Maintain and monitor key metrics across channels including budget pacing, New Customers, LTV, and CAC
  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
  • Test new channels and technology to identify incremental audiences and inventory for accelerating growth
  • Bring expertise in house and build our internal muscles vs relying on outside agency talent
  • Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI
  • Maintain an open, flexible, and results-driven team culture that drives value and growth in each individual

Who were looking for:

  • 5-7 years of related performance marketing, demand generation, user acquisition and/or consulting experience
  • Deep familiarity with CPA, CPC, CPM, and LTV
  • Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
  • Experience with Web & App Tracking/Attribution
  • Experience in managing large consumer marketplaces or consumer digital brands
  • Deep understanding of organic and paid marketing channels
  • Outstanding ability to think creatively, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to synthesize complex ideas into actionable recommendations for senior executives

Apply with us

At Neo, you’ll be working with industry-leading technology that changes the way we live and redefines Canada’s financial future. It’s a serious deal, and we’re building a high performance, mission-driven, and fast-paced team that strives to make a difference in every Canadian's life. We value personal growth, autonomy, leadership at all levels, and the ability to learn quickly from mistakes. We’re a team: in it together, always. Join a world class team building truly disruptive technology, right here in the Canadian prairies.Neo Financial is an equal opportunity employer. We are excited to meet with and hire the top talent out there. Successful candidates for this position will be required to undergo a security screening, including a criminal records and credit check