Director, Marketing and Communications
MineSense Technologies
Marketing & Communications
Vancouver, BC, Canada
Posted on May 16, 2025
Be part of something incredible. Metals are necessary for our world, but mining historically faced issues with waste, sustainability, and inefficiencies. MineSense is changing that. Our solutions reduce mining waste and environmental impacts while increasing profits and efficiencies. Backed by the best in venture capital and government funds, and recognized by tech industry and sustainability programs, MineSense is doing what many said could not be done: improving mining for people and planet.
MineSense is playing a pivotal role in transforming the mining industry by increasing profitability, reducing environmental impact and increasing production of the critical metals that the world needs for the clean energy transition. Its first-of-its-kind technology uses AI and proprietary hardware and software to drive the digital age in mining. Based on this value, MineSense has achieved enviable business metrics, is growing rapidly and is set to become the next Canadian “unicorn”. The newly created Director of Marketing and Communications role has the opportunity to shape our overall communications strategy to build awareness with potential investors, customers and other stakeholders of the impact and potential of MineSense.
We are seeking a dynamic and experienced Director of Marketing and Communications - to lead our customer marketing, corporate communications, investor - financial and strategic – eco-system communications, - branding, press releases, and internal communications. This role is pivotal in shaping our brand image, presenting the optimal view of our company to all stakeholders and driving marketing strategies.
Note: This role is currently an individual contributor position without direct reports.
Job Responsibilities:
- Develop and implement comprehensive marketing strategies to promote our value-add solutions for critical minerals in the mining industry.
- Develop and execute investor relations strategies to effectively communicate our company's vision, performance, and growth potential to the investment community of financial sponsors and large OEMs
- Lead corporate communications initiatives, including branding, social media, press releases, media relations, and investor relations.
- Manage branding efforts to enhance our market presence and reputation and to ensure our future customers understand our solutions and value.
- Collaborate with cross-functional teams to create compelling content for various channels, including digital, print, and social media.
- Monitor and analyze market trends, competitor activities, and customer insights to inform marketing strategies.
- Build and maintain relationships with keystakeholders, including industry partners, media, investors, and customers.
- Oversee internal communications to ensure alignment and engagement across all levels of the organization.
- Ensure consistency and quality in all communications and marketing materials.
- Evaluate and contract external providers to provide a full and robust communications delivery.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- Proven experience in a senior marketing and communications role, preferably within a high profile technology or digital / SaaS environment.
- Strong understanding of corporate communications, branding, marketing principles, and investor communications.
- A recognized master at crafting powerful messaging and positioning.
- Excellent written and verbal communication skills. Spanish language skills a definite asset.
- Must have a valid passport for travel within North America for tradeshows (approx. 6-8X/year).
- Ability to think strategically and execute tactically.
- Proficiency in digital marketing tools and platforms.
- Demonstrated leadership and people management skills.
- Ability to work in a fast-paced, dynamic environment.
The salary offered to the successful candidate will be based on their experience, knowledge and skills they bring to MineSense, market data based on their location as well as internal equity. Keeping this mind, the salary offered can be outside of the range posted.
Our total rewards package offers market-researched benefits, promotes internal equity, and supports team members at all levels of our organization, and includes the following:
Our total rewards package includes:
· A competitive bonus.
· Matching RRSP or 401K program (for Canadian and US employees)
· A comprehensive benefit program including an employee assistance program.
· Learning and career development programs and resources (live sessions and on-demand)
· Transit Subsidy (for roles based in Vancouver, BC)
· Hybrid work (for roles that do not require to be onsite)
· 3 weeks' vacation or more depending on the position
· Global and local company organized social events and celebrations to connect with your team
Here's what you can expect as a part of the MineSense Team:
When you join MineSense, a trailblazing Canadian mining technology company, you become a part of our purpose to maximize global metals and minimize global impacts. We’re not just a company; we’re a Community of Innovators who forge a path toward a sustainable future. Here’s why we want you to be excited:
· Purpose-Driven: At MineSense, we don’t just clock in—we live our purpose. We’re on a mission to revolutionize the mining industry, and every day, we’re one step closer to a cleaner, greener world.
· Values That Resonate: Our core values—Innovation, Belonging, Resilience, and Adding Value—aren’t just buzzwords. They’re the bedrock of our culture. When you step into our team, you’re not just an employee; you’re a steward of these values.
· Impactful Work: Imagine contributing to a cleaner, more sustainable planet. At MineSense, you’re shaping the future of cleantech and developing cutting edge technology that literally hasn't been developed before. Your work matters, and it echoes beyond our walls.
· People-Centric: We’re not just about profits; we’re about people. Our organization cares deeply about its employees. When you join us, you become part of a community that supports growth, well-being, and success.
Ready to make your mark? Join MineSense and be part of something bigger than yourself.
MineSense is an equal opportunity employer and is committed to providing accommodation to individuals with disabilities. Should you require accommodation during the recruitment or hiring process, please feel free to indicate your needs while applying. Information received related to accommodation needs of applicants will be addressed confidentially.
All applications are welcome, even if you don't meet all the requirements, so please do not hesitate to apply.