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Marketing Operations Manager

MindBridge AI

MindBridge AI

Marketing & Communications, Operations
Posted on Thursday, June 27, 2024

MindBridge is the global leader in AI-powered financial risk intelligence. Our platform, MindBridge AI™ is enabling finance and audit professionals to build the AI-powered finance department of the future. With over 120 billion financial transactions analyzed with MindBridge’s AI, we set the standard for innovation, scalability, and customer satisfaction.

At MindBridge, we're driven by innovation and excellence, united as a team to revolutionize financial integrity. Here, your ideas matter, and your efforts make a meaningful impact. If you're passionate about using AI to drive positive change, MindBridge is the perfect fit. What distinguishes us is our unwavering commitment to our values: Innovation, Collaboration, and Integrity. These principles foster a vibrant workplace culture, where appreciation and a strong sense of community flourish.

About this role:

We're seeking an experienced Marketing Operations Manager to join our B2B software company and drive the optimization of our marketing processes, technologies, and performance. In this role, you'll be responsible for enhancing our marketing efficiency, managing our tech stack, and providing data-driven insights to support our growth objectives.

Your responsibilities:

  • Implement and manage the entire marketing tech stack, including marketing automation platforms (focusing on HubSpot) to streamline lead management and nurturing processes
  • Design and own lead attribution reporting and data feeds from Google Analytics, LinkedIn, and other data sources
  • Develop and maintain reporting dashboards using tools like HubSpot, Tableau, Power BI, and Looker Studio to track key marketing metrics and provide actionable insights
  • Collaborate with cross-functional teams to optimize landing pages, email campaigns, and marketing funnels to improve conversion rates
  • Manage the marketing technology stack, with a focus on HubSpot and 6sense, evaluating new tools and integrating them into existing workflows
  • Oversee lead scoring, segmentation, and routing to ensure efficient handoff to the sales team
  • Plan and execute A/B tests and experiments to continuously improve marketing performance
  • Analyze marketing data to identify trends, opportunities, and areas for improvement in our B2B software marketing strategies
  • Establish and maintain marketing operations processes, documentation, and best practices
  • Collaborate with content and demand generation teams to support campaign execution and measurement
  • Manage the marketing budget and track ROI of marketing initiatives

Your qualifications & requirements:

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field
  • 5+ years of experience in marketing operations, specifically within B2B software companies
  • Advanced proficiency in HubSpot is a requirement and 6sense is a plus
  • Strong analytical skills with experience in data visualization tools (e.g., Hubspot, Tableau, Power BI)
  • Excellent project management and communication skills
  • Experience with SQL, HTML, and JavaScript is a plus
  • Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
  • Strong understanding of B2B software marketing strategies and best practices
  • Expertise in marketing automation and process optimization

Requirements Contingent on Employment:

  • Fulfill requirements necessary to obtain and clear a full background check.

Why You’ll Love Being Part of Our Team:

📈 Competitive Compensation and Equity

🏠 Flexible Work – Hybrid or Remote

🍏 Comprehensive health benefits and wellness programs

📚 Professional development opportunities

🌴 Flexible Time Off

💰 Company Matched Retirement Plans

🔕 Unplug and recharge - 4 company-wide digital detox days annually

Equal Opportunity at MindBridge:

At the heart of our global success lies commitment to diversity and inclusion. We rigorously enforce an equal opportunity policy in all aspects of employment, championing merit and qualifications as our benchmarks. MindBridge is a proud equal opportunity employer, embracing applicants of all backgrounds without regard to race, nationality, religion, gender, disability, or any other factors.

At MindBridge, we are committed to providing an accessible candidate experience. If you require accommodations during the interview process or beyond, please inform us. We will work with you to provide necessary support and reasonable accommodations while maintaining confidentiality. Your comfort and participation are paramount to us.