Content Marketing Manager, SEO
Method:CRM
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Toronto, ON, Canada · Remote
Posted 6+ months ago
Opportunity
Method is looking for a Content Marketing Manager, SEO–someone who’s a strong writer with a solid understanding of SEO. You’ll create engaging, high quality content that attracts small and medium sized businesses looking for CRM and workflow solutions. As part of our inbound strategy you’ll ensure that Method’s brand appears in relevant search results. Additionally, you’ll manage off-page forum based engagement strategies (Reddit, Quora, niche spaces, other publications) to connect with our ICP (Ideal Customer Profile) and authentically introduce them to Method’s brand and solutions.
We’re on a mission to give businesses real control over their customer workflows—like how they manage leads, opportunities, job scheduling, and invoices—while tying it all back to their finance function. Our two-way QuickBooks integration has earned a 4.7 star rating from 1,700+ reviews in the Intuit App Store, and we want to keep building on that credibility with an even stronger presence online.
You’ll report to the Content Marketing Lead and collaborate cross-functionally with product, sales, design, and more. This is an opportunity to own a key acquisition channel at Method, run experiments to adapt to emerging trends and algorithm updates, and go beyond the cookie-cutter playbook.
What You’ll Do
- Create and lead SEO-driven content that drives organic traffic and sign-ups. You'll ideate, write, and produce high quality content optimized for search, ensuring it aligns with Method’s goals
- Continuously refine on-page elements (headlines, CTAs, layout) and user flows across our blog, landing pages, and resource pages, creating user journeys that drive sign-ups and meaningful engagement.
- Manage a combination of freelance contributors and AI-driven content tools to produce high-volume, on-brand content, while maintaining quality standards and aligning each piece with Method’s overall SEO goals.
- Conceptualize, produce, and promote in-depth content pieces (e.g., eBooks, whitepapers, how-to guides) that demonstrate Method’s expertise, generate leads through gated strategies, and strengthen our authority in the CRM and QuickBooks ecosystem.
- Develop and experiment with new strategies (AI search optimization, YouTube SEO, newsjacking, etc.) and keep Method’s organic strategy in line with emerging trends and algorithm updates.
- Identify high-potential off-page publications and communities (reddit, niche forums, social groups) where our ICP congregates and craft a plan to engage authentically—answering questions, sharing insights, and softly guiding potential customers toward Method’s solutions.
- Monitor, analyze and report on content performance metrics, including website traffic, engagement, lead generation, and conversion rates, optimizing content strategy for continuous improvement.
- Partner with design, product marketing, and sales to ensure our SEO content aligns with broader campaigns and product launches.
- Create content briefs, manage production schedules, review and edit content for quality and alignment with SEO best practices.
You’re a Great Fit If
- You have 3+ years of experience in B2B or SaaS marketing with a deep SEO focus.
- You are a writer first and foremost, with a strong background in content creation, and a proven ability to create compelling narratives that resonate with our audience.
- You can diagnose a traffic drop in Google Search Console, geek out about algorithm updates, and run an SEO audit from end to end.
- You’ve managed off-page SEO, building backlinks, partnering with industry leaders on content, and tactically promoting a brand on external properties.
- You’re comfortable with high-volume content production—managing freelancers, setting briefs, and editing for quality.
- You’re data-driven and enjoy reporting on metrics—like organic traffic, keyword rankings, click-through rates, and conversion rates.
- You love experimentation and are ready to test new ideas beyond the standard B2B SaaS playbook.
Bonus Points For
- Familiarity with QuickBooks Online or other accounting/ops tools.
- You’ve engaged or built online communities—whether as a moderator, contributor, or strategist—and understand how to add real value without spamming.
- A knack for turning complex topics (like accounting or workflow automations) into compelling, SEO-friendly articles.
- Experience building and maintaining WordPress websites
Why You’ll Love Method
- Opportunity to leave a lasting impact and shape how we do marketing.
- Ambitious + experienced team that loves to learn from each other.
- Opportunity to truly own your function and grow in your career.
- Budget and resources to test new tools, channels, or freelance talent.
- Flexible hybrid work policy—2-3 days in the office, the rest from home.
- Remote work month—work remotely for one month each year from anywhere in the world.
- Great downtown Toronto location—vibrant tech hub with plenty of amenities.
- Competitive salary and health & dental plan.
- Regular company and quarterly team social events.
In Your First 30 Days
- Learn Method’s values, processes, and tools; meet cross-functional stakeholders.
- Complete Method’s product bootcamp to understand our customers’ workflows.
- Review our current SEO content strategy—understand what’s working, what’s not.
- Familiarize yourself with existing community channels and potential forums.
- Set up recurring 1:1s with key team members.
In Your First 60 Days
- Conduct a thorough SEO audit—prioritize gaps and propose improvements for the remainder of the year.
- Create and standardize freelancer workflows—briefs, review processes, timelines.
- Take over reporting on SEO metrics (traffic, rankings, etc.).
- Develop a community engagement plan—where to invest time and how to measure ROI.
- Identify one underperforming topic and refresh or re-launch it with an SEO-first approach.
In Your First 90 Days
- Fully own SEO content production, publishing blogs and gated assets, and reporting on their performance.
- Launch or expand community engagement initiatives—actively posting/monitoring in at least one forum or group.
- Plan and execute one channel experiment for community building (e.g., AMA, micro-campaign).
- Integrate with other marketing teams—ensuring alignment with product launches and brand messaging.
- Present a comprehensive SEO & community roadmap for the next 6-12 months.
Hybrid Policy
At Method we are working on a hybrid schedule. Employees work from the office 2-3 times each week from our office in downtown Toronto.
We thank all applicants in advance, and will contact only those who we wish to interview. No phone calls or agencies please.
Method is an equal opportunity employer for all — regardless of race, colour, ancestry, religion, gender identity, sexual orientation, age, marital status or able-bodiedness. As part of our commitment to be an inclusive and accessible workplace, we’re happy to provide accommodations for candidates taking part in the selection process.
This job is no longer accepting applications
See open jobs at Method:CRM.See open jobs similar to "Content Marketing Manager, SEO" Work In Tech.
