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Retention Marketing Manager

Reporting into the Senior Manager Lifecycle Marketing, the Retention Marketing Manager will own and evolve our automated CRM strategy across email, SMS, and push. In this role, you’ll lead the development of high-impact automations and partner cross-functionally to drive customer engagement, conversion, and retention—turning data into action and journeys into results.

What you'll do

• Lead and execute high-converting lifecycle automations (e.g. cart abandon, browse abandon, winback, welcome, post-purchase, and re-engagement flows) across email, SMS, and Push.
• Independently manage technical execution and optimization within CRM platforms such as Klaviyo, Monocle, and Postscript.
• Partner with key stakeholders across Data, Product, and Creative to iterate and evolve automated flows that drive conversion.
• Collaborate with the Product and Engineering team to test and optimize sign-up pop-ups and other subscriber acquisition touchpoints across digital and retail channels.
• Set up and interpret A/B tests to continually improve performance metrics.
• Monitor segmentation and personalization strategies to ensure deliverability and relevance.
• Partner with the Customer Success team to leverage feedback loops—such as NPS surveys and product reviews—to uncover actionable insights that inform lifecycle strategies and enhance the overall customer experience.
• Collaborate with CRM specialists (existing team member) to ensure automation and campaign strategy are aligned.
• Manage day-to-day CRM operations and act as the main point of contact for troubleshooting, QA, and technical configuration.
• Own reporting and insights for automation flows and contribute to weekly, monthly and, quarterly performance reviews and strategic planning.

What you'll bring to the team

• Demonstrated experience in CRM / Lifecycle Marketing with a strong focus on triggered automations.
• Proficient in key CRM and SMS platforms: Iterable, Klaviyo, Postscript.
• Strong technical competency with setting up, QA'ing, and troubleshooting automations and data flows.
• Demonstrated experience owning a roadmap and performance outcomes
• Strategic thinker who can think through scaleability and growth
• Strong Analytical skills and ability to report on successes and opportunities through a data driven approach
• Demonstrated proficiency pulling and analyzing data to guide strategy
• Deep understanding of ecommerce customer behaviour and lifecycle marketing best practices
• A growth mindset with an interest to iterate and evolve programs
• Highly collaborative in working with cross functional partners

Key performance indicators

• Lead to first purchase conversion rate.
• Subscriber list growth and opt-out and unsubscribe rate.
• CRM health and deliverability.
• Automation-driven revenue contribution to total CRM performance.
• Retention metrics tied to lifecycle flows such as repeat purchase rate, time to second purchase, revenue recovered from abandon flows, and reactivation rate from winback journeys.

• Three weeks vacation, plus personal days and three religious/cultural observance days
• A hybrid work model for all corporate roles
• ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.
• A generous product discount!