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Director Growth Marketing

As the Director of Growth Marketing at Mejuri, you will be a data-driven and strategic leader responsible for spearheading growth initiatives across multiple channels. Reporting to the VP of Growth, you will own the end-to-end performance marketing strategy with a focus on customer acquisition, lead generation, and revenue growth. You’ll manage a dynamic team of eight and collaborate cross-functionally to deliver results that drive business objectives.

What you'll do

• Lead the strategy and execution of multi-channel marketing campaigns, including streaming, social, search, offline, influencer, and affiliate marketing.
• Own the growth marketing budget, allocating resources effectively across markets and channels to maximize ROI.
• Drive the experimentation roadmap, enhancing return on ad spend (ROAS) through channel diversification, scaling successful campaigns, and testing new growth opportunities.
• Establish robust reporting systems to track key performance metrics (e.g., ROAS, CAC, LTV) across all channels, ensuring transparency and informed decision-making.
• Take ownership of marketing attribution models and media mix models to accurately assess the impact of each marketing touchpoint.
• Analyze data from platforms like GA4, Looker, Tableau, and SQL to generate actionable insights and optimize campaigns.
• Deliver clear and impactful insights to cross-functional teams (integrated marketing, creative, digital product, merchandising) to ensure cohesive campaign strategies.
• Collaborate closely with creative and product teams to drive initiatives that align with Mejuri’s growth objectives and brand voice.
• Stay informed on industry trends and emerging channels, ensuring that Mejuri remains ahead in its marketing efforts.

What you'll bring to the team

• Demonstrated experience developing and executing successful marketing campaigns across a variety of channels, including digital, offline, and influencer marketing.
• Proven experience leading a team with a demonstrated ability to inspire and develop talent while driving accountability and a collaboration
• Deep understanding of performance marketing metrics and experience with attribution models and media mix modeling
• Strong proficiency in data analysis and experience using platforms such as Google Analytics (GA4), Looker, Tableau, and SQL.
• Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively across departments.
• A product-oriented mindset, with a focus on driving results through customer insights and innovation
• Industry experience in Retail preferred but not required

• A minimum of three weeks vacation, plus personal days and three religious observance days.
• A hybrid work model for all corporate roles.
• ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.
• A generous product discount!