Senior Growth Marketing Manager



Marketing & Communications, Sales & Business Development
Posted on Thursday, August 31, 2023

At MASV, we believe that a great product can change the world. As video production moves to the cloud, we need to find new, fast and simple ways to help people quickly and easily move enormous video content from creator to client.

MASV ( is a large file transfer service used by film studios, broadcasters, creative agencies, and independent creators to deliver massive amounts of data by cloud.

MASV is seeking an experienced Growth Marketing Manager to develop and execute end-to-end demand generation programs that nurture authentic customer relationships, generate high-quality leads, increase brand awareness, and fuel the sales pipeline. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to drive impactful campaigns and initiatives. Your strategic thinking, data-driven approach, and creative flair will contribute to the company's overall success. If you want to work with Media & Entertainment, Sports and cutting edge video creators, this is the job for you!

What you can expect to do:

  • Exercising your visionary outlook on modern performance marketing, collaborate with MASV’s marketing and product teams to develop growth strategies that align with the MASV's goals, target audience, and market trends.
  • Design and execute multi-channel marketing campaigns, including email marketing, content marketing, social media, webinars, virtual events, SEM/SEO, and more.
  • Separate the wheat from the chaff. Drive high-quality leads that will turn into high-value customers. See the high-value forest through the lower value (though still appreciated) trees. Drive leads via various channels, ensuring a steady flow of potential customers into the sales funnel.
  • Create and manage campaigns to help launch new innovative product features, driving demand generation while engaging existing customers
  • Collaborate with the content team to develop compelling and relevant content that resonates with the target audience at each stage of the buyer's journey.
  • Use your mastery of marketing automation to create and manage campaigns, segment audiences, and track lead nurturing processes.
  • Manage and optimize our paid advertising for optimal ROI
  • Constantly analyze campaign performance and lead conversion metrics to optimize strategies and tactics for maximum impact.
  • Work closely with the sales team to ensure alignment on lead quality, lead handoff processes, and ongoing feedback to improve lead-to-opportunity conversion rates.
  • Efficiently manage the demand generation budget, allocating resources effectively to achieve the best results.
  • Continuously test new channels, messaging, and creative approaches to uncover growth opportunities and stay ahead of industry trends.
  • Stay informed about market trends, competitors, and customer preferences to adapt demand generation strategies accordingly.

Here's what we're looking for:

  • Proven experience (5+years) in growth marketing or B2B demand generation within the SaaS or technology industry.
  • Strong understanding of SaaS business models and the buyer's journey
  • Proficiency in marketing automation tools and CRM systems.
  • Experience using analytical tools such as G4A and Hubspot to generate insights
  • Experience executing and optimizing campaigns on paid advertising platforms such as Google, Facebook, Reddit, and LinkedIn
  • Creative thinker with the ability to translate ideas into effective campaigns.
  • Exceptional written and verbal communication skills.
  • A growth mindset, and “figure-it-out-ability”

Nice to have:

  • Experience in the media and entertainment industry

What we can offer you:

  • 💪 A competitive salary
  • ❤️ Comprehensive health benefits
  • 🏖 6 weeks of flexible paid time off
  • 💻 A monthly work-from-home stipend (we’re a fully remote org)
  • 🧠 A $3000 professional development budget annually
  • 😄 Full autonomy to grow, learn, and carve out your career path
  • 👌 Work-life harmony (we appreciate hustle but also a good night’s rest)

If you think you are our next great hire and ready for the opportunity, let’s connect.