Performance Marketing Manager
Maple
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Toronto, ON, Canada
Posted 6+ months ago
ABOUT MAPLE
Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers.
We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.
We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.
THE POSITION
At Maple, we believe that marketing isn’t just about reach—it’s about impact. As our Performance Marketing Manager, you’ll play a critical role in driving scalable, efficient growth for our direct-to-consumer business.
In this role, you’ll own the strategy, execution, and optimization of multi-channel paid and organic campaigns that drive user acquisition and engagement. Reporting to our Senior Director of Performance & Digital Marketing, you’ll work cross-functionally with teams across brand, product, lifecycle, and analytics to drive measurable impact. You’ll be responsible for managing and optimizing our paid and organic marketing efforts, ensuring repeatable and scalable growth across Google Ads, Facebook, Instagram, TikTok, programmatic display, and organic search. Your focus will be on capturing demand, improving discoverability, and converting audiences into loyal Maple users.
If you’re passionate about turning insights into action, testing and learning at scale, and driving measurable results, we’d love to meet you.
YOUR IMPACT
- Own the engine that powers our growth: lead the strategy and execution of paid and organic marketing campaigns across search, social, display, programmatic, and emerging platforms. Optimize Maple’s media budget and organic search efforts to drive the best possible return on ad spend (ROAS), customer acquisition costs (CAC), and overall discoverability. Continuously refine a full-funnel performance strategy to efficiently capture, convert, and retain demand across both paid and organic channels.
- Turn data into decisions: analyze real-time campaign performance to uncover insights and make fast optimizations that improve efficiency and effectiveness. Build a structured test-and-learn framework to continuously improve creative, targeting, and bidding strategies. Partner with Marketing Operations to ensure best-in-class tracking, reporting, and attribution.
- Shape the customer journey: work closely with Lifecycle and Product Marketing to ensure performance campaigns drive qualified users who stay with Maple over time. Partner with Brand and Communications to test and scale high-performing creative and messaging across all paid channels.
- Collaborate to make every dollar work harder: collaborate with Product, Data, and Sales to align performance marketing with broader growth and revenue goals. Champion a performance mindset within the team—sharing insights, advocating for data-driven decisions, and raising the bar for marketing effectiveness.
12 – 18 MONTH DELIVERABLES
In your first 90 days, you’ll assess Maple’s performance marketing ecosystem—analyzing channels, campaigns, creative, and budgets to identify opportunities for improvement. You’ll optimize active campaigns, launch quick-win tests, and enhance reporting for faster decision-making. You’ll also evaluate our channel testing framework and launch at least one new test to explore scalable growth opportunities.
Over the next 12 to 18 months, you’ll focus on building a scalable, future-ready performance marketing strategy for both B2C and B2B growth. You’ll establish a high-velocity creative testing process with Brand, refine paid and organic search synergy to maximize visibility, and enhance reporting and attribution with Marketing Insights—ensuring clear, data-driven insights into user acquisition and revenue growth.
CANDIDATE PROFILE
- 5+ years of hands-on experience in performance marketing, with a proven track record of driving user acquisition and revenue growth in a B2C SaaS environment.
- Expertise managing campaigns across Google Ads (Search, YouTube, Display), Meta Ads (Facebook, Instagram), TikTok, Snap, and programmatic display.
- Strong analytical skills, with the ability to turn data into insights and insights into action—you thrive in performance dashboards and know your way around attribution models, CAC, and ROAS reporting.
- Experience developing and managing multi-million dollar paid media budgets, balancing efficiency and scale.
- Ability to scope, test, and scale new channels, with a creative and curious approach to unlocking new growth opportunities.
- Experience collaborating closely with brand, creative, content teams, and external agencies to build and iterate on high-performing ad creative.
- Strong understanding of conversion funnels, with a full-funnel mindset that ensures performance marketing efforts drive qualified traffic that converts and retains.
- Ability to thrive in a fast-paced, high-growth environment, with strong organizational skills to manage multiple campaigns, budgets, and priorities simultaneously.
- Clear and confident communicator, comfortable presenting performance results and insights to senior leadership.
- Growth mindset—you embrace experimentation, learning from failures, and pushing for continuous improvement.
- We are a team: We’re team Maple. We’re better together. We support each other, face challenges collectively, and are united in a belief that we can make a positive difference in healthcare, as one.
- We can do big things: We’re bold. We know that if we push the boundaries, and inspire each other to dream bigger and think differently, we will realize our incredibly ambitious goals.
- We celebrate wins and own mistakes: We empower each other to own our contributions. We celebrate and learn from our achievements, and we recognize and learn from our mistakes.
- We get better every day: We never settle. We’re always learning and improving, always seeking feedback, and we tackle challenges with a belief that better is always possible—in ourselves, our processes, our products and our services.
- We’re all the way in: We’re fully committed. We strive for excellence, are driven by our purpose, and we act with urgency to fulfill it every day.
- Competitive benefits package: health, dental, counselling, and life insurance coverage to care for you and your loved ones.
- Health spending account: extra funds for wellness essentials like eyeglasses, therapy, and more.
- Wellness budget: recharge with activities that fuel your well-being—fitness classes, mindfulness tools, and beyond.
- Maple access: virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations.
- Paid health Days: 10 extra days for when life happens—rest, appointments, or caregiving included.
- Destination5: work internationally in eligible countries for up to 5 days per year. Adventure, uninterrupted.
- Retirement savings plan: invest in your future with our group retirement savings plan.
- Branch out budget: $1,000 annually to pursue professional development and fuel your growth.
- Job type: Full-time
- Hiring manager: Senior Director, Performance and Digital
- Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
- Start date: May 2025
Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.
OUR CORE VALUES
WORKING AT MAPLE
We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.
We care about your health and well-being. Here’s how we’ve got you covered:
OTHER
Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.
This job is no longer accepting applications
See open jobs at Maple.See open jobs similar to "Performance Marketing Manager" Work In Tech.
