Marketing Operations Specialist
Magnet Forensics
Marketing & Communications, Operations
Waterloo, ON, Canada
Posted on Friday, July 26, 2024
Who We Are; What We Do; Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving over 4,000 customers in over 100 countries, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence with offices in Waterloo and Ottawa, Canada; Atlanta, GA, Herndon, VA, Westminster, CO; and Singapore. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Your Team
The Demand Generation team at Magnet Forensics is responsible for driving awareness and demand for our solutions that result in sales pipeline growth. The Marketing Operations Specialist will play an important role to support these objectives by working cross-functionally to maintain our marketing tech stack & streamline operations, lead flow processes and data health.
If you’re a detail-oriented marketer with a passion for data and process optimization, we’d love to have you join our team!
What You Will Accomplish
· Maximize operational efficiencies by maintaining high data quality in our marketing automation systems, and ensuring data is easily accessible and consistent across all required reports.
· Support lead flow processes and identify areas of operational improvement to streamline workflow and data challenges.
· Partner with the Business Systems team to ensure optimized implementation and use of our marketing tech stack.
o Maintain performance of our marketing tech stack and optimize its usage.
o When there is a need/challenge identified that can be assisted with the implementation of additional marketing tech, assist team in investigating, evaluating, and measuring different tools.
o Help the team audit use of marketing software tools, to ensure we are continuously improving configuration to adapt to ongoing needs of the team, and ensuring tools deliver full value and ROI.
· Partner with the Global Sales Enablement team to train the marketing (and sales) team on marketing software tools; create training documentation that guides the marketing (& sales) team on optimal tool usage.
· When necessary, lead and facilitate the creation of marketing operational processes, that leverages our marketing tech stack, to help the team effectively measure, achieve and report on KPIS & objectives.
· Marketing data stewardship.
o Proactively maintain the database quality of our marketing automation system (Paradot), and other marketing systems; identify and lead tool improvement projects, as required.
o Ensure appropriate marketing database compliance with regulations like GDRP.
· Support digital marketing team with web landing page developments and corresponding forms, to ensure data is captured in an effective and seamless manner that optimizes conversions.
What We Are Looking For
We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have ‘been there, done that”. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.
There are a few must haves, but we will keep that list short:
· University degree in Business and/or Marketing
· 1-2 years of business experience
· Experience using marketing tech stack including Pardot, Salesforce, Drift, Wordpress.
· Strong analytical and problem-solving skills with attention to detail.
· Excellent written and verbal communication skills and collaboration skills.
Compensation & Benefits:
The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (ie. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).
Compensation Range:
MIN: $57,600 - MID: $72,000 - MAX: $86,400 - Currency: CAD
Magnet is proud to offer benefits such as:
· Generous time off policies
· Competitive compensation
· Volunteer opportunities
· Reward and recognition programs
· Employee committees & resource groups
· Healthcare and retirement benefits
We’re committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.
We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email aoda@magnetforensics.com.
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.