Director of Product Marketing
Magnet Forensics
Marketing & Communications, Product
Canada
Posted on Tuesday, July 16, 2024
Who We Are; What We Do; Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving over 4,000 customers in over 100 countries, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence with offices in Waterloo and Ottawa, Canada; Atlanta, GA, Herndon, VA, Westminster, CO; and Singapore. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Magnet Forensics is looking for a results-driven, highly motivated Product Marketing Director to join our team. Reporting to the SVP, Marketing, the successful candidate will play a key role in leading our platform forensics solutions for the public safety market.
You will be responsible for developing and executing Go-To-Market strategies, as well as creating compelling product messaging to help drive customer acquisition and engagement. We are looking for someone who has a strong background in SaaS and expertise in developing robust sales enablement assets to support our sales teams.
Note: This candidate must reside in The United States or Canada.
Responsibilities:
- Lead Global Go-To-Market strategy and messaging for platform solution, ensuring alignment with company objectives and market demands.
- Manage product launches and releases, both internally and externally; apply best practices for product launches, packaging and positioning.
- Collaborate with internal teams, including marketing, product management and sales to gain necessary inputs and maximize effectiveness of product marketing plans and messaging.
- Create timely and effective sales enablement tools.
- Develop clear and compelling content, product positioning, messaging, and value propositions that resonate with external audiences to help achieve demand generation objectives.
- Help promote the product externally through campaigns, webinars, etc.
- Develop and continually iterate on positioning that differentiates the solutions in market.
Qualifications:
- Bachelor’s Degree in Business or related field.
- 5+ years of experience in product marketing at a Senior-Level.
- Proven track record of successful product launches and marketing campaigns.
- Experience bringing SaaS solutions to market and acquired familiarity and experience with associated best practices.
- Experience with end-to-end product launches and in-life marketing planning for Global, B2B solutions.
- Comfortable in a fast-paced, high-growth environment with complex software solutions.
- Excellent written and verbal communications skills.
- Ability to work on multiple projects simultaneously and prioritize effectively.
- Customer-centric mindset with the ability to translate customer needs into actionable product marketing strategies.
- Team player with strong interpersonal skills.
- Travel: 5-10%.
Nice To Haves:
- Law EnforcementBackground;
- Experience with Digital Forensics;
- Knowledgeable in the Cybersecurity arena.
Compensation & Benefits:
- The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (ie. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).
Compensation Range:
MIN: $140,000 - MID: $175,000 - MAX: $210,000 CAD
MIN: $160,000 - MID: $200,000 - MAX: $240,000 USD
Magnet Forensics is proud to offer Benefits such as:
- Generous Time Off Policies;
- Competitive Compensation;
- Volunteer Opportunities;
- Reward and Recognition Programs;
- Employee Committees & Resource Groups;
- Healthcare and Retirement Benefits.
The Most Important Thing:
We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:
CARE – We care about each other and our mission to make a difference in the world.
OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.
We’re committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.
We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email aoda@magnetforensics.com.
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.