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Marketing Specialist

Magnet Forensics

Magnet Forensics

Marketing & Communications
Waterloo, ON, Canada
Posted on Friday, June 7, 2024
Who We Are; What We Do; Where we’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets and other IoT related devices. We are continually innovating so that our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Grayshift and Magnet Forensics have come together as one organization to accelerate innovation and transform digital investigations for our customers. We’re pleased to share that the combined organization is operating as Magnet Forensics.
The combination of mobile, cloud and computer forensics expertise under the Magnet Forensics name underscores our dedication to providing comprehensive, end-to-end DFIR solutions. This includes our commitment to helping with access to modern digital devices lawfully with our renowned product suite. And, our focus on innovating for the DFIR community, along with our shared mission, continues to be the top priority.
Where we are today, is not where we will be tomorrow.
Your Team
The Marketing team is responsible for developing and leading programs at all stages of the marketing funnel, to drive demand and create opportunities for our global sales team.
Your Role
As the Marketing Specialist, you will be responsible for supporting a team of marketing managers with the planning, execution and analysis of marketing campaigns and programs that drive sales for our organization. The role will focus on customer acquisition programs, customer retention initiatives, sales enablement, and supporting international events and conferences. Main responsibilities of the role include working collaboratively with multiple stakeholders to project manage and execute multiple marketing campaigns, across all stages of the marketing funnel, and provide relevant data to optimize and analyze the effectiveness of campaigns.
What You Will Accomplish
· Interact with global, digital, vertical and product marketing team members to build and support customer-based marketing activities and drive lead generation opportunities.
· Support international sales and marketing conference/tradeshows and owned events including content, asset coordination, translation management, lead retrieval/upload and post event surveys and email campaigns.
· Lead the global webinar program and execute our largest virtual demand generation conference (Magnet Virtual Summit 2025) by leveraging the ON24 webinar platform.
· Leverage event management systems (Cvent), marketing automation systems (Pardot) and customer relationship management systems (Salesforce) to stage, execute, track, and manage various global marketing programs.
· Manage all virtual event technology requirements including leveraging our preferred webinar planform, ON24 and Zoom Webinars where applicable.
· Track key metrics and deliver reporting and analytics for all marketing programs.
· Manage inventory by ordering, shipping & distributing branded materials for all tradeshows and events across the North American, EMEA and APAC regions.
· Manage the operational elements associated with the overall marketing budget and expenses (creation of POs, monthly accrual and reconciliation process, reporting to upper management).
· Coach, mentor and train marketing co-op student to ensure weekly processes are effective and continuously maintained and improved.
· Stay up to date with the latest lead generation tools, techniques, and best practices, and recommend their implementation when appropriate.
What We Are Looking For
We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have ‘been there, done that”. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.
There are a few must haves, but we will keep that list short:
· Bachelor’s Degree in Business or Commerce
· Innovative and resourceful with the interest and desire to learn and adopt new marketing strategies and tactics
· Strong customer-service orientation
· Ability to take ownership of projects, as well as multi-tasking multiple concurrent priorities
· Superior attention to detail, creative problem solving, time-management and organizational skills
Nice To Haves:
· Candidates who have previous experience working within a marketing department may be preferred, with typically 1-2 years on average.
· Experience with event technology including Cvent, Zoom and ON24 and marketing automation platform (e.g. Pardot) an asset
The Most Important Thing
We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:
CARE – We care about each other and our mission to make a difference in the world.
OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.
We’re committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.
We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email aoda@magnetforensics.com.
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.