SEO/SEM Specialist
Machobear
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Machobear Studios is an established tech start-up based in Vancouver. We are the creators of Liv.Rent, an all-in-one platform that connects tenants with landlords. In addition to developing and maintaining our platform, we work on a variety of exciting projects for our clients within the real estate and food industries, providing innovative tech solutions that meet their unique needs.
We are on the lookout for a results-driven SEO/SEM Specialist This role is predominately SEO focused (80-90%), with a secondary focus on SEM (10-20%). It involves managing SEO activities, including keyword strategy, content optimization, and link-building, to increase organic traffic and search engine rankings. This role will also have a focus on driving traffic, conversions, and user engagement for both liv.rent and our diverse range of clients. The ideal candidate will will have a deep understanding of search engine algorithms, possess strong analytical skills, and be results-oriented.
- Help create and execute strategies with prominent search engines, create content plans, track and optimize websites, etc.
- Conduct in-depth keyword research and analysis to identify opportunities for growth.
- Optimize campaigns to achieve maximum ROI, including bid management, ad copy, and landing page improvements.
- Track and report on campaign performance using analytics tools like Google Analytics, and provide actionable insights.
- Stay up-to-date with SEM trends, platform updates, and best practices.
- Collaborate with the marketing team to ensure SEM strategies align with overall company and client goals.
- Develop A/B testing strategies to improve click-through and conversion rates.
- Bachelor’s degree in Marketing, Business, or a related field is preferred, but relevant experience will be considered.
- Experience using SEM tools such as Rush or Moz
- Proven experience as an SEO/SEM Specialist or in a similar role.
- Expertise in managing campaigns on Google Ads.
- Strong understanding of keyword research, and performance tracking.
- Familiarity with SEO principles and their relationship to SEM strategies.
- Proficient in Google Analytics, Google Tag Manager, and other analytical tools.
- Ability to work in a fast-paced environment, handling multiple campaigns and clients.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.
What To Expect:
- Join a passionate and creative team that learns, collaborates, and succeeds together
- Comprehensive benefits package, including, health, dental, and vision
- Fully stocked kitchen, including coffee, snacks, and beer on tap
- Work in a bright and spacious open office space, along the Vancouver Seawall.
- Bring your dog to work – we welcome all four-legged friends in our office
- Transit-accessible location, with plenty of great restaurants and cafes nearby
Interested? We'd love to hear from you. Show us some meaty metrics you've achieved in your application.
This job is no longer accepting applications
See open jobs at Machobear.See open jobs similar to "SEO/SEM Specialist" Work In Tech.