SEO/SEM Specialist
Machobear
Who Are We?
Machobear Studios is an established tech start-up based in Vancouver. We are the creators of Liv.Rent, an all-in-one platform that connects tenants with landlords. In addition to developing and maintaining our platform, we work on a variety of exciting projects for our clients within the real estate and food industries, providing innovative tech solutions that meet their unique needs.
We are on the lookout for a results-driven SEO/SEM Specialist This role is predominately SEO focused (80-90%), with a secondary focus on SEM (10-20%). It involves managing SEO activities, including keyword strategy, content optimization, and link-building, to increase organic traffic and search engine rankings. This role will also have a focus on driving traffic, conversions, and user engagement for both liv.rent and our diverse range of clients. The ideal candidate will will have a deep understanding of search engine algorithms, possess strong analytical skills, and be results-oriented.
- Help create and execute strategies with prominent search engines, create content plans, track and optimize websites, etc.
- Conduct in-depth keyword research and analysis to identify opportunities for growth.
- Optimize campaigns to achieve maximum ROI, including bid management, ad copy, and landing page improvements.
- Track and report on campaign performance using analytics tools like Google Analytics, and provide actionable insights.
- Stay up-to-date with SEM trends, platform updates, and best practices.
- Collaborate with the marketing team to ensure SEM strategies align with overall company and client goals.
- Develop A/B testing strategies to improve click-through and conversion rates.
- Bachelor’s degree in Marketing, Business, or a related field is preferred, but relevant experience will be considered.
- Experience using SEM tools such as Rush or Moz
- Proven experience as an SEO/SEM Specialist or in a similar role.
- Expertise in managing campaigns on Google Ads.
- Strong understanding of keyword research, and performance tracking.
- Familiarity with SEO principles and their relationship to SEM strategies.
- Proficient in Google Analytics, Google Tag Manager, and other analytical tools.
- Ability to work in a fast-paced environment, handling multiple campaigns and clients.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.
What To Expect:
- Join a passionate and creative team that learns, collaborates, and succeeds together
- Comprehensive benefits package, including, health, dental, and vision
- Fully stocked kitchen, including coffee, snacks, and beer on tap
- Work in a bright and spacious open office space, along the Vancouver Seawall.
- Bring your dog to work – we welcome all four-legged friends in our office
- Transit-accessible location, with plenty of great restaurants and cafes nearby
Interested? We'd love to hear from you. Show us some meaty metrics you've achieved in your application.