At LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, we’ve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America.

LumiQ is proud to be a 2024 Deloitte Fast 50 winner. We’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.

LumiQ is also a certified Great Place to Work! We’re all about transparency, ownership, innovation, and empathy. If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!

We are seeking an experienced VP, Marketing to join our team. The ideal candidate is a strategic thinker, exceptional communicator, and proven operator who has successful experience at companies that have grown to $50M+ in ARR. The VP, Marketing will be responsible for driving all aspects of marketing, with a particular focus on lead generation, product marketing, lifecycle marketing, and conferences.

This role demands a hands-on leader who can build a marketing team from the ground up, create

data-driven strategies, and execute plans that align with our ambitious growth objectives.

What You’ll Be Responsible For:

Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy to scale the company to $50m+ in ARR and beyond.
Lead Generation: Help to design and implement scalable demand generation programs to drive qualified B2B leads.
Product Marketing: Define and articulate product positioning, messaging and value propositions that resonate with our target audiences.
Oversee the creation of a new product marketing function to help drive engagement and action within the platform through iterative playbook development.
Lifecycle Marketing: Create and manage customer lifecycle campaigns to increase the effectiveness of our sales funnel, expand existing accounts and drive customer awareness and loyalty.
Team Building & Leadership: Build and lead a high-performing marketing team, fostering a culture of accountability and innovation. Mentor and develop team members, aligning individual growth with organization goals.
Metrics & Reporting: Establish KPIs and reporting frameworks to measure the success of our marketing initiatives, and use data-driven insights to iterate on strategies.

Who You Are:

Proven experience scaling a B2B company from the scale-up stage to $50m+ in ARR
Demonstrated success in building a marketing function from the ground up, with a key focus on developing teams focused on lead generation, product marketing and lifecycle marketing.
Track record of driving business growth and positive change at a scale up organization
Strong leadership skills with experience managing and developing high-performing teams.
Extensive background in measuring results and reporting to other key stakeholders around team performance.
Exceptional analytical and problem solving skills with a data-driven mindset
Excellent communication and interpersonal skills, capable of influencing and aligning cross-functional teams

If you think your experience is most of the way there we’d still love to meet you!

Please note this is a hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 2-3 days/week.

Benefits and Perks:

- Significant Equity in the business

- Health Benefits are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if needed.

- Monthly team social events (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past).

- Schedule flexibility We know our employees have lives outside of work and don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!

- Nomad policy Work remotely 4 weeks of the year from anywhere in the world.

- Office space at one of Canada’s most well-regarded startup accelerators—OneEleven (Front and John Street) which includes ping pong and foosball tables, monthly learning events, and a great opportunity to grow your personal and professional network with dozens of other startup folks in the space.

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