VP, Marketing
Loopio
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Toronto, ON, Canada
Posted 6+ months ago
Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous, challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious, have grit and are eager to grow and build their careers. At Loopio, we genuinely support each other, because true success comes from working as #oneteam.
Loopio is the #1 highest-rated RFP Response solution on the market used by over 1,300 incredible companies like American Express, DropBox, IBM, and Slack. We help companies streamline their response process for RFPs, DDQs, and Security Questionnaires.
Our success as a company has been built on solving a critical challenge for our customers, our amazing product, and our team of talented and passionate Loopers. We’re scaling quickly, and so is our ambition. Our next stage of growth will be our most ambitious yet, and we are seeking an impactful Marketing leader to make it happen!
Reporting into the CRO, the Vice President, Marketing is a key leadership role responsible for driving the overall marketing strategy to accelerate Loopio’s revenue growth, increase market share, and build a strong brand presence in the SaaS RFP market. This individual will lead a high-performing marketing team, oversee all aspects of marketing including demand generation, brand management, communications, and digital marketing. This role will require close partnerships with cross-functional departments across the organization.
As Loopio’s VP, Marketing, your role is to develop effective branding and marketing strategies as well as monitor current market trends and update our marketing tactics accordingly.
What You'll Be Doing
- Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with the company’s overall business objectives.
- Define and manage the marketing budget to maximize ROI across all marketing channels.
- Lead and mentor the marketing team, fostering a culture of innovation, accountability, and continuous improvement.
- Work closely with the executive team to ensure marketing strategies are aligned with the company’s vision, mission, and growth targets.
- Brand and Product Positioning: Survey and publish the Loopio Trends Report
- Oversee the development and execution of brand strategies to establish a strong market presence and brand equity.
- Drive product marketing efforts, including industry market research, competitive analysis, messaging, and positioning.
- Ensure consistency and alignment of the company’s messaging and positioning across all channels and touchpoints.
- Demand Generation and Growth Marketing: Develop and implement data-driven demand generation strategies to drive customer acquisition, conversion, and retention.
- Oversee digital marketing initiatives, including SAO, content marketing, email marketing, social media, and paid media campaigns.
- Collaborate with sales and product teams to create targeted campaigns that support revenue growth and customer engagement.
- Customer Insights and Analytics: Leverage data and analytics to gain insights into customer behavior, market trends, and campaign performance.
- Utilize customer insights to refine marketing strategies and improve customer acquisition and retention efforts.
- Measure and report on the effectiveness of marketing campaigns, using KPIs to drive continuous improvement.
- Communication and PR: Oversee corporate communications, including public relations and media relations
- Develop and maintain relationships with key industry influencers, media outlets, and partners to enhance the company’s visibility and reputation.
- Manage crisis communication and develop strategies to mitigate potential risks to the company’s brand.
- Cross-Functional Collaboration: Partner with product, sales, customer experience, and other teams to ensure marketing efforts are aligned with product development and go-to-market strategies.
- Support the sales team with the development of sales enablement tools and resources to drive revenue growth.
What You'll Bring to the Team
- Experience: Minimum of 10-15 years of progressive experience in marketing roles, with at least 5 years in a leadership position, preferably in a B2B SaaS or technology company.
- Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is preferred.
- Proven Track Record: Demonstrated success in developing and executing marketing strategies that drive revenue growth and market share in a SaaS environment.
- Leadership: Strong leadership skills with the ability to inspire and manage a high-performing marketing team.
- Analytical Skills: Proficiency in using marketing analytics and data-driven decision-making to optimize campaigns and strategies.
- Communication: Excellent verbal and written communication skills with the ability to effectively convey complex ideas to both technical and non-technical audiences.
- Industry Knowledge: In-depth understanding of the SaaS industry, including market dynamics, customer behavior, and competitive landscape.
Where You'll Work
- Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We have Hub Regions spanning across Canada, UK, and India, which means that employees live and work remotely within a 300 KM radius of Toronto (within Ontario),Vancouver (within British Columbia), Ahmedabad (within Gujarat), Pune (within Maharashtra), and London (UK) and work within regular business hours in their timezone.
- You’ll collaborate with your teams virtually (we’re just a Zoom call away!) and have established core sync hours and focus time during the workday to enable us to work smarter together
Why You'll Love Working at Loopio
- Your manager supports your development by providing ongoing feedback and regular 1-on-1s
- You have tons of autonomy and responsibility: this role provides an opportunity to try new things and push creative boundaries
- You’ll learn more than you thought was possible; our team is obsessed with personal and professional growth (every Looper receives a professional mastery allowance each year)
- You’ll be set up to work remotely with a MacBook laptop, a monthly phone and internet allowance, and a work-from-home budget to help get your home office all set up!
- Join us in regular company socials, AMA (Ask-Me-Anything), and quarterly kick-off to celebrate the big wins and milestones as #oneteam!
- You’ll be joining a culture that has thoughtfully built out opportunities for connections in a remote first environment.
- We have Employee Resource Groups, various fun virtual activities, and many more moments for us to have fun and learn together!
- You’ll be a part of an award-winning workplace and one of Canada’s fastest growing companies with ample opportunity to make a big impact here!
We recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.
Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.
Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.
This job is no longer accepting applications
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