Paid Media Specialist
Local Line
Marketing & Communications
Kitchener, ON, Canada · Remote
Posted on Mar 3, 2026
About Local Line
Local Line is North America’s leading farm-to-fork commerce platform. We power direct-to-farm procurement for farms, distributors, grocery retailers, and foodservice buyers across 14+ countries.
Our software helps thousands of farms and food businesses manage online sales, wholesale ordering, fulfillment, logistics, and buyer relationships, all in one place. We’re building the infrastructure for a more resilient, transparent, and profitable food system.
Local Line is a high-growth SaaS company backed by leading investors. We move fast, care deeply about our customers, and are building a category-defining platform for the future of food.
The Role
We’re hiring a Media Buyer to own and scale our paid acquisition engine, with a primary focus on Meta (Facebook & Instagram). This is a performance-driven role. Your mission is simple: drive qualified demo bookings at scale, profitably.
You’ll own paid strategy end-to-end, from campaign architecture and creative direction to landing page optimization, reporting, and conversion rate improvement. You’ll work closely with marketing, design, and product to continuously improve performance across the entire funnel.
What You'll Own
Paid Acquisition Strategy & Execution
- Own end-to-end paid advertising strategy across channels (primarily Meta; Google and LinkedIn as supporting channels)
- Build and launch full-funnel campaigns from cold traffic to demo booking and retargeting
- Develop campaign structure, audience segmentation, offer strategy, and budget allocation
- Manage and scale budgets with a clear focus on efficiency, qualified lead volume, and ROI
- Continuously test messaging, offers, creative formats, and targeting to improve performance
Creative & Funnel Optimization
- Develop high-performing ad creatives (static, motion, short-form video) aligned to campaign objectives
- Develop on landing pages and messaging to maximize conversion rates
- Own retargeting and nurture sequences, including email flows and audience segmentation
- Improve conversion rates across paid channels to consistently increase qualified demo bookings
Analytics & Reporting
- Track, analyze, and report on key performance metrics (CPL, conversion rate, demo bookings, ROAS)
- Identify growth opportunities through data analysis and structured experimentation
- Build clear performance dashboards and provide actionable insights to leadership
Bonus/Complementary Skills: Website Conversion Optimization
- Assist in improving website conversions with a focus on demo generation
- Refine landing pages, forms, and chat flows
- Collaborate with design and product to implement conversion best practises site-wide
Qualifications
- 4+ years of experience in paid performance marketing, growth marketing, or demand generation
- Proven track record of managing and scaling paid acquisition campaigns that drive qualified leads or demo bookings
- Strong understanding of full-funnel marketing - from first click through conversion and nurture sequences
- Hands-on experience with paid platforms (Meta required; Google Ads and LinkedIn Ads are an asset)
- Demonstrated experience improving landing page and website conversion rates through A/B testing and experimentation
- Strong analytical skills with experience using Meta, HubSpot, Claude, Google Tag Manager, Hotjar, or similar platforms
- Highly data-driven with a bias toward testing, iteration, and measurable results
- Strong creative instincts combined with performance discipline
What Success Looks Like
- Consistently increasing qualified demo bookings from paid channels
- Lowering CPL while maintaining or improving lead quality
- Building a scalable paid acquisition engine with predictable performance
- Improving conversion rates across landing pages and funnels
- Delivering clear reporting and actionable insights to leadership
Why Join Us
- You’ll have real ownership of paid performance and growth
- You’ll work on a mission that strengthens local and regional food systems
- You’ll join a high-caliber team that values speed, ownership, and results
- You’ll have direct impact on company growth and revenue
Perks & Benefits
- Competitive salary and equity compensation
- Comprehensive health benefits
- Flexible remote work environment
- Generous paid time off
- Professional development budget
- Opportunity to work in a fast-growing, mission-driven SaaS company
We are fortunate to have an overwhelming number of candidates interested in working at Local Line and we thank you for the time and effort put into your application! We will only be reaching out to candidates who we are interested in moving forward and ask that you refrain from contacting members of our team to check on the status of your application.
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Local Line is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.
