Limelight Platform is a venture-backed company that provides tools to build automated, data-driven live marketing campaigns. Its SaaS-based platform provides various elements, such as live strategy, activation tools, consumer communication, social amplification, real-time data, and analysis to run a live marketing program. Limelight Platform offers solutions for mall tours, contests and surveys, events, experiential marketing, activations and in store experiences, kiosks, samplings, sponsorships, and test drives. It was founded in 2014 by Jonah Midanik and Russ Armstrong. It is based in Toronto, Canada.

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