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Director of Product Marketing

Leap Tools

Leap Tools

Marketing & Communications, Product
Canada
Posted on Friday, June 14, 2024

Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don’t believe us? Try it for yourself!

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and leading brands such as Crate & Barrel. We are one of the fastest-growing tech companies, according to Deloitte’s Fast 500, and we are hiring ambitious and collaborative challenge-seekers to fuel our momentum and help us create an iconic global tech company.

As a senior leader on the marketing team, the Director, Product Marketing will build, lead, and scale the Product Marketing function. You will be a strategic partner collaborating cross-functionally with the Product, Marketing, Customer Success, and Sales teams. You must have demonstrated experience developing product marketing strategies that drive awareness, adoption, and revenue growth.

What you’ll do:

  • Develop and implement comprehensive product marketing strategies that align with business goals and drive product adoption and growth.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.
  • Lead the go-to-market planning and execution for new product launches, including positioning, messaging, and channel strategy.
  • Define opportunities and outline comprehensive plans to drive growth globally and align the organization on this shared strategy.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and optimize strategies accordingly.
  • Develop compelling product marketing content, including sales enablement materials, product collateral, case studies, and thought leadership articles.
  • Support demand generation programs that drive awareness, engagement, and pipeline
  • Build, mentor, and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

We’re looking for someone with:

  • 5-7 years experience in B2B SaaS environments.
  • Passion for being the voice of the customers and the storyteller of our products to our customers.
  • Ability to create clarity amid ambiguity and effect change through influence and thought leadership.
  • Proven ability to work with cross-functional teams; build go-to-market strategies; and create consumer-facing marketing plans for B2B products.
  • Strategic thinker with a customer-centric mindset.
  • Outstanding communication and presentation skills.
  • Ability to think about both big-picture strategy and deliver against concrete tactics.
  • Experience analyzing data and consumer insights to inform business strategy.
  • Innovative and adaptable, with a passion for staying ahead of industry trends.
  • A proactive self-starter who is both collaborative and able to work independently.

About our culture

  • We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
  • We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
  • We promote an environment where ideas are challenged. The best ideas win!
  • We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
  • It's not always about us. We give back to our community to ensure it can grow.
  • We love to compete and have fun. Our game nights are legendary.

Our remote-first approach

We're a remote-first company that encourages our employees to work from where they're most productive. For most, this means working from the comfort of their home, but for those who prefer to work from our office, we're located in downtown Toronto at Bay and Bloor, with convenient access to both subway lines. To foster collaboration, we implemented a number of ways to stay connected, including quick weekly company-wide check-ins, remote coffee breaks, and ad hoc knowledge-sharing sessions.

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Step 1: We arrange a video call with you to assess your abilities.

Step 2: You attend the first video interview.

Step 3: You complete a take-home case study and attend the second video interview soon after.

Step 4: You receive an offer.

Take the Leap. Apply now.

Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r