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Senior SEM Manager

Leap Tools

Leap Tools

Posted on Tuesday, April 9, 2024

About us

Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don’t believe us? Try it for yourself!

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500 companies such as Home Depot and local retailers such as Alexanian's. An important part of our business is dedicated to empowering small, independent retailers with innovative solutions to thrive in the digital marketplace.

We are one of the fastest growing tech companies according to Deloitte’s Fast 50, and we are hiring ambitious and collaborative challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About you

You’re a seasoned SEM leader who thrives at helping businesses get optimal digital visibility on Google, Meta and other key platforms. Your expertise in SEM strategies and hands-on approach is complemented by a robust track record of leading teams in the delivery of SEM services to customers.

Your leadership style is characterized by a commitment to excellence and a dedication to developing your team. You are adept at introducing and managing processes that enhance productivity and quality, ensuring your team not only meets but exceeds industry standards. Your vision extends beyond immediate goals, focusing on long-term success and sustainability.

What you’ll do

  • Establish a practice: Spearhead the establishment and growth of our Search Engine Marketing (SEM) business segment, specifically targeting small, independent retailers
  • Strategic planning: Develop and execute a comprehensive SEM strategy tailored for small retailers, encompassing keyword research, campaign planning, budget allocation, and performance analysis, all performed to scale across hundreds of retailers.
  • Campaign execution: Oversee the creation, implementation, and optimization of SEM campaigns across multiple platforms (e.g., Google Ads, Meta), ensuring alignment with clients' goals and ROI targets.
  • Tracking and reporting: Analyze ongoing campaigns, continuously improving their performance based on reported findings and latest trends.
  • Business development: Identify and target potential clients within the small retailer market segment, establishing partnerships and fostering relationships to drive business growth.
  • Team building: When the business segment grows successfully, lead the recruitment and development of a dedicated SEM team to support the expanding client base.


  • Proven track record (7+ years) in a client-facing SEM role.
  • Extensive knowledge of SEM platforms, tools, and best practices, including but not limited to Google Ads, Bing Ads, Meta, keyword research tools, and analytics platforms.
  • Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.
  • Exceptional communication and presentation skills, with the ability to articulate complex SEM strategies in a clear and compelling manner.
  • Extensive experience in building teams and setting them up for success with the right culture, tools, and processes.
  • Entrepreneurial mindset with the ability to thrive in a startup environment, demonstrating initiative, creativity, and adaptability.

About our culture

  • We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
  • We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
  • We promote an environment where ideas are challenged. The best ideas win!
  • We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
  • It's not always about us. We give back to our community to ensure it can grow.
  • We love to compete and have fun. Our game nights are legendary.

Our remote-first approach

We're a remote-first company that encourages our employees to work from where they're most productive. For most, this means working from the comfort of their home, but for those who prefer to work from our office, we're located in downtown Toronto at Bay and Bloor, with convenient access to both subway lines. To foster collaboration, we implemented a number of ways to stay connected, including quick weekly company-wide check-ins, remote coffee breaks, and ad hoc knowledge-sharing sessions.

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Week 1: We arrange a video call with you to assess your abilities.

Week 2 or 3: You attend the second video interview soon after.

Week 3 or 4: You meet one of the founders.

Week 4 or 5: You receive an offer.

Take the Leap. Apply now.

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