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Product Marketing Manager

Leap Tools

Leap Tools

Marketing & Communications, Product
Posted on Wednesday, March 27, 2024

About you

Are you passionate about solving complex marketing problems and promoting products that impact millions of people?

We're seeking a talented individual who possesses a unique blend of analytical prowess, creative intuition, and a deep understanding of product marketing best practices to join our team. As a Product Marketing Manager, you'll be at the forefront of our mission to elevate our products and brand to new heights.

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.

Position Overview:

The Product Marketing Manager will play a pivotal role in shaping and executing the marketing strategy for our diverse product portfolio. This individual will collaborate closely with cross-functional teams, including Product Development, Sales, Customer Success and Marketing, to drive product awareness and education, generate demand, and contribute to the overall growth and success of Roomvo.

Role & Responsibilities:

GTM Activities:

  • Work closely with product management to ensure a clear understanding of products, product roadmap and represent the voice of the customer
  • Develop and execute GTM plans focused on driving company results including launch planning, market research, digital content/collateral creation, ideal customer profile identification, use case research, and sales enablement
  • Collaborate with product management and marketing teams to set, monitor and achieve financial and market objectives
  • Track product usage trends to inform product development, pricing/packaging decisions, content creation and pipeline acceleration collateral

Messaging And Positioning:

  • Leverage your deep understanding of our buyers’ needs and competitive landscape to build a compelling narrative for our products and services
  • Create compelling positioning and messaging frameworks to articulate our unique value propositions and sufficiently differentiate our products in the market
  • Craft product emails , blogs, and other product documentation as required
  • Partner with Demand Generation and Content to define the most effective routes to market, and synthesize market data to support marketing optimization


  • Be the subject matter expert for the core products, developing and delivering customer facing team member enablement resources (pitch decks, product overviews, demo videos, case studies, etc.)
  • Create training documents and train customer facing team members on new features and products
  • Collaborate with demand generation and the rest of the product marketing team to ensure top of funnel success (e.g., demand generation, content marketing, events, webinars, AR/PR)

Skill Set / Qualifications:

  • Bachelor's degree in marketing, advertising or related field (master's degree is preferred)
  • 3-5+ years working in a product marketing role
  • Excellent verbal and written communication skills with high comfort level presenting at webinars, conferences and industry events
  • Attention to detail and the ability to grasp and translate technical capabilities into concise buyer-facing language
  • Demonstrated ability to create and execute GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social, emails, etc.
  • Critical thinking skills and inquisitive mindset for business and market analysis
  • Proven success working cross-functionally with sales, marketing, product and customer success teams to support company-wide alignment and ensure flawless execution
  • Motivated and results-oriented
  • Experience with other types of marketing (content, demand gen, partner) or B2B sales is a plus

About our culture

  • We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
  • We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
  • We promote an environment where ideas are challenged. The best ideas win!
  • We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
  • It's not always about us. We give back to our community to ensure it can grow.
  • We love to compete and have fun. Our game nights are legendary.

Our remote-first approach

We're a remote-first company that encourages our employees to work from where they're most productive. For most, this means working from the comfort of their home, but for those who prefer to work from our office, we're located in downtown Toronto at Bay and Bloor, with convenient access to both subway lines. To foster collaboration, we implemented a number of ways to stay connected, including quick weekly company-wide check-ins, remote coffee breaks, and ad hoc knowledge-sharing sessions.

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Week 1: We arrange a video call with you to assess your abilities.

Week 2 or 3: You attend the second video interview soon after.

Week 3 or 4: You meet one of the founders.

Week 4 or 5: You receive an offer.

Take the Leap. Apply now.

Our demo, in case you missed it: