Director, Product Marketing - US Remote



Marketing & Communications, Product
United States
Posted on Saturday, July 29, 2023
About League
Founded in 2014, League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s healthcare CX platform to deliver high-engagement, personalized healthcare experiences people love. League recently announced a $95 million funding round led by TDM Growth Partners, backer of breakthrough platforms Square, Twilio and Slack, bringing the total funding to $220 million. League is also among Deloitte’s Technology Fast 500, CB Insights’ Digital Health 150 and was named the Next Healthtech Unicorn by Accenture, among many other acknowledgements.

Position Summary:

As the Director, Product Marketing, you help develop and execute League’s go-to-market marketing strategy to drive revenue generation, influence and acceleration. You have an expert understanding of League’s buying audiences and their needs and act as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across product, marketing and sales functions.

In this role, you will:

  • Define and develop go-to-market strategies and joint value propositions for League’s platform partners, including, but not limited to, enterprise cloud platform partners, point solution product partners, and CRM partners.
  • Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.
  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles.
  • Influence product development through well-defined market and partner requirements
  • Write and socialize the following product-level documents: marketing plan, sales enablement plans, launch plan, solution handbook, sales playbook.
  • Develop platform positioning, value propositions and messaging that resonate with the buying audience.
  • Collaborate with business development peers and resources to produce relevant content for target buyers.
  • Develop the competitive comparison guide for use in positioning against similar offerings from other organizations.
  • Collaborate with a sales enablement to produce a sales enablement plan and training
  • Enable sellers and coordinate the development of sales content and activities for the sales team.

About you:

  • Bachelor’s degree (nice to have, but not required)
  • 7-10 years of product marketing experience
  • Related health/benefits experience preferable
  • Previous sales experience preferable
  • Product management experience a plus
  • Experience managing creative agencies and developing creative assets
  • Entrepreneurial, self-starter
  • Highly organized with strong attention to detail
  • Highly analytical and insight-driven
  • Creative and Innovative
  • Strong communication skills
  • Ability to manage multiple projects simultaneously
  • Highly analytical and insight-driven
  • Creative and Innovative

Security - Related Responsibilities

  • Compliance with Information Security Policies
  • Responsibility and accountability for executing League's policies and procedures
  • Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

USA APPLICANTS ONLY: The US-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all US locations. Where in the band you may land is determined by job-related skills/experience and location. Your recruiter can share more about the specific salary range for your location during the hiring process.

Compensation range for USA applicants only
$133,600$200,400 USD
At League, everyone is welcome. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
Our Application Process:
Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps
  • You should receive a confirmation email after submitting your application.
  • A recruiter (not a computer) reviews all applications at League.
  • If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
  • The final step is an offer, which we hope you will accept!
  • Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.
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