VP, Client Strategy
Later
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
The VP of Client Strategy is a senior leadership role responsible for scaling Later’s strategic excellence in influencer and social media marketing. Reporting directly to the Chief Strategy Officer, you will lead and mentor a team of Strategists — including Associate Directors and Senior Strategists — while shaping the systems, frameworks, and best practices that drive measurable outcomes for Later’s clients.
This is a pivotal role for Later’s growth. You’ll partner closely with Sales, Account Management, Product, and Marketing leadership to deliver world-class strategies for both existing clients and new business opportunities. The ideal candidate is equal parts strategic visionary, hands-on client partner, and team builder — passionate about shaping the future of creator-led marketing and maximizing customer value through Later’s technology and services.
What you'll be doing:
Strategy
- Define and evolve Later’s strategic frameworks, playbooks, and benchmarks for influencer and social marketing across industries and platforms.
- Guide outcome-driven strategies for top-tier client accounts and high-stakes new business opportunities.
- Translate insights from market trends and client performance into scalable strategic best practices.
Technical / Execution
- Provide executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans.
- Partner with Sales, Customer Success, and Services teams to build winning proposals and strategies that drive measurable revenue outcomes.
- Leverage data and performance metrics (CPE, CPM, ER, ROI) to inform client strategies and optimize results.
Team / Collaboration
- Recruit, lead, and mentor a high-performing team of Strategists across levels, ensuring alignment, growth, and accountability.
- Lead prioritization, performance reviews, and resourcing across client portfolios and new business opportunities.
- Collaborate with cross-functional leaders in Product, Data, and Marketing to align client strategy with business objectives.
Leadership
- Represent the Strategy function as a senior leader internally and externally, modeling Later’s values of fearless honesty, customer obsession, and innate curiosity.
- Champion a culture of innovation, accountability, and collaboration within the Strategy team and across the company.
- Act as a key voice in company-wide planning and growth discussions.
Research / Best Practices
- Stay at the forefront of social platform changes, creator economy trends, and performance marketing innovations.
- Lead internal education to upskill Later’s GTM teams on emerging strategies and tools.
- Contribute thought leadership externally, positioning Later as a trusted partner in influencer and creator-first marketing.
What Success Looks Like
- Later’s clients consistently achieve measurable business outcomes through influencer and social media strategies.
- Strategy team is high-performing, motivated, and recognized as a trusted partner across the company.
- Later’s strategic frameworks and playbooks are adopted company-wide, driving consistency and excellence in client delivery.
- Cross-functional collaboration with Sales, Customer Success, and Product results in stronger proposals, client outcomes, and revenue growth.
- Later is recognized externally as a thought leader in creator-led and influencer marketing strategy.
What You Bring
- 8+ years of experience in influencer marketing, social strategy, or brand marketing, including senior leadership roles.
- Proven success leading strategy teams and delivering measurable business impact for enterprise or growth-stage brands.
- Deep understanding of the creator economy, key social platforms (TikTok, Instagram, YouTube, etc.), and digital performance metrics (CPE, CPM, ER).
- Track record of building executive-ready proposals and materials that drive client engagement and growth.
- Strong cross-functional collaboration skills, with experience partnering with Sales, Product, and Marketing teams.
- Exceptional communication and storytelling abilities.
- Proficiency in CRM (Salesforce), collaboration software (GSuite, Slack, Zoom), and influencer/social/affiliate marketing platforms.
- Proficiency in paid social advertising a strong plus.
How you work:
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$ 250,000 - 300,000 OTE
#LI-Hybrid
Where we work:
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.