Paid Social Media Specialist
Later
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
As a Paid Social Media Specialist at Later, you will be responsible for end to end management of paid social media campaign management for Later Influence customers. You will be working within Later’s Professional Services team, reporting directly to our Director of Services. We are looking for someone with direct agency experience and a strong ability to collaborate cross-functionally.
What you'll be doing:
Campaign Management
- Launch & manage paid social influencer & brand campaigns including, planning, setup, quality assurance, testing, measurement/reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social media platforms.
- Monitor daily performance and pacing, making adjustments to campaigns as needed to meet KPIs
- Work closely with Account Managers and Account Coordinators and provide guidance on ad messaging, creative assets, CTAs, and optimization efforts
- Maintain media tracking infrastructure, including UTM parameters, tracking pixels, and conversion events
Data & Measurement
- Rigorous monitoring and continuous analysis of channel results
- Translate data into clear, concise and actionable insights
- Create and present quarterly, monthly, or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- Bachelor’s degree in marketing, business or related field
- 2+ years experience in paid media or digital advertising with a focus on social platforms
- Must have strong understanding of performance metrics and analytics tools (e.g. Meta/TikTok/Google Ads Reporting, Google Analytics, Tableau, DOMO, Adobe, Looker Studio)
- Hands-on experience with platforms like Meta Ads Manager, TikTok Ads Manager, LinkedIn, and/or Pinterest
- Excellent attention to detail, especially when trafficking campaigns and QAing live assets
- Experience with creator-led paid content is nice to have
- A keen eye for paid media creative and tuned into the latest performance content best practices
- Ability to analyze data and translate it into clear, actionable recommendations
- Strong project management and communication skills
How you work:
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
- You share insights to help the team stay ahead and make informed decisions.
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$70,000- $80,000 OTE
#LI-Hybrid
Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.