Account Manager - Influencer Marketing
Later
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
As an Account Manager, you will be a strategic leader and partner for our customers. You will be a key asset in helping our customers achieve their goals based on their marketing strategy. In this role, you will foster a proactive, customer-first mindset and be able to think creatively, exercise curiosity, and serve as a strategic advisor. You will be counted on to build and nurture strong relationships with your account contacts, providing consultative recommendations and solutions that meet their needs.
In this role, you'll get to:
- Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships, and positioning yourself as a trusted advisor and serving as the day to day point of contact for your customers from onboarding to renewal
- Execute post-sale influencer marketing strategies for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results on an ongoing basis to optimize future performance
- Manage high volume and fast paced communications with customers and creators, from kickoff and initial sourcing, guiding the creative development of content and ensuring all delivery aligns against re-sale campaign goals and KPIs
- Build and deliver value-add presentations to stakeholders within your book of business including regularly scheduled strategic business reviews (SBRs), campaign wrap reports, and/or best practice strategy planning
- Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
- Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings
- Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Candidates who identify with the following are encouraged to apply!
- 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management - agency and/or paid media background a plus
- Strong project management skills are a must. Able to develop a strategy and execution plan.
- Ability to manage & track time effectively across you and your support teams work.
- Previous agency or customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals
- Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; strong problem-solving and analytical skills
- Detail-oriented with strong analytical skills to interpret data and generate actionable insights
- Strong communication and collaboration skills, detail-oriented and organized
- High degree of integrity, empathy, and focus on “doing the right thing”
- Strong relationship-building skills with internal and external stakeholders
- Be an expert in the Later Influence platform to increase customer performance and adoption of Later's software and services
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$90,000-105,000 OTE
*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
#LI-Hybrid
Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.