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About this position:

SEO is one of Later’s largest acquisition channels. We are a powerful resource for marketers searching for a solution to their social and influencer headaches, while also capturing high-intent search traffic as potential Later users or clients. The SEO and Content Specialist role is critical in establishing Later as the #1 Social Media and Influencer Solution in the world. This role requires a detail-oriented and results-driven individual who can be a primary executor of day-to-day tactics, creating ranking increase-focused content plans, and working cross-functionally with other departments (such as the web and content teams) to get projects across the finish line. This role is part of the Demand Generation team and reports to the Senior Manager of SEO.

What you'll be doing:

Strategy: Content Strategy and Execution

• Understand Later’s target audiences, spearheading content that attracts and retains Later users
• Conduct keyword research using relevant SEO tools, identifying high-performing content gaps and opportunities to outrank search competitors
• Determine key content pillars, working closely with the Content Team to map out a robust content program & roadmap that helps improve target keyword ranking, driving quality leads and conversions
• Review content from a critical SEO lens, auditing for E-E-A-T, keyword insertion & natural language while ensuring that content delivers on the original intent and is 10x better than existing search competition
• Regularly identify low-performing and stale content, taking ownership to update, refresh, and deprecate content to strengthen on-page and domain authority
• Maintain an organized content strategy with trackable progress, demonstrating ROI and impact while balancing effort and resourcing
• Collaborate with the cross-functional teams to ensure content provides substantial value
• Upload content to the website and submit requests with the Creative Team for design assets, ensuring clear and effective CTA utilization for each piece of content
• Understand and report on how content optimizations and net new content are contributing to the growth of KPIs such as rankings, traffic, and leads
• Share new ideas or concept creative strategies outside the norm, taking action to bring ideas from concepts to reality
• Capable of writing content and copy as needed to move the needle quickly

Technical/ Execution: Technical SEO and Skills

Technical SEO auditing and reporting will be in collaboration with the Senior Manager of SEO, but the right candidate is capable of, confident in, and should expect to…

• Audit and optimize content/website for SEO including writing title tags, meta descriptions, image alt texts, structured data, header tags, etc.
• Determine technical SEO opportunities to improve search visibility for webpages, including but limited to Schema Markup implementation, internal linking, UX & Accessibility
• Identifying and actioning fix of broken links, redirect loops, page performance issues, canonicals, poor UX, and more
• Execute less-technical onsite SEO updates, while partnering with the web team with detailed instructions to execute more technical SEO updates
• Off-page SEO - Understand the importance of backlinks in improving search ranking, working closely with Brand & PR to drive quality backlinks to high-value content
• Knowledgeable in User Experience & Accessibility, advocating for user-friendliness in content structure, design and development

Research/Best Practices: SEO Benchmarking and Research

Report on KPIs related to SEO and content creation strategy to determine success/failed tests, including associated target keyword, target keyword ranking, traffic volume, and lead volume

• Monitor changes in keyword ranking, flagging opportunities to win back traffic loss or double down on topical authority
• Conduct and report on competitor activity to spur new ideas and optimizations
• Stay up to date on SEO & marketing industry trends and share critical information with the department

Team / Collaboration: Team Collaboration and Communication

• Effectively collaborate and communicate with cross-functional teams, including but limited to Demand Generation, Web & Creative, Brand, Content, Data, Product Marketing, Sales & BDRs
• Advocate the importance of SEO internally, educating and training cross-functional teams to incorporate Content SEO best practices
• Be the primary driver for your expertise in larger team/department initiatives

Leadership:

• View yourself as a leader in SEO and content, as well as at Later
• Demonstrate Later’s core values on a day-to-day basis

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Bachelor's degree preferred (Marketing, Business, Journalism, English)
• 3+ years of experience in an SEO-focused role in SaaS, B2B & B2C, and/or Technology
• Have proven success in driving results through SEO and content marketing
• Knowledge: Technical SEO such as Schema markup, backlinking, interlinking, page performance, and resolving crawl issues
• Strong familiarity with SEO Tools: SEMRush, ScreamingFrog, Ahrefs, Google Search Console, Bing Webmaster Tools
• Strong content and copywriting skills; able to balance SEO needs with brand tone & voice
• Strong background with data tools: Google Analytics 4, Salesforce, Supermetrics, Amplitude
• Understanding of UX and high-level web strategy
• Experience with Contentful is a plus
• Ability to think outside the box

How we work (our marketing team manifesto):

• We are proactive — taking initiative, asking questions, and acting with a bias toward action.
• We balance long-term goals with short-term needs pushing both forward through clear prioritization.
• We combine thoughtfulness with agility, embracing failure to learn and iterate.
• We simplify, breaking problems into manageable parts and finding smart solutions.
• We maintain high standards, scaling back scope without compromising quality when needed.
• We are familiar with and committed to the customer, keeping them at the heart of every decision.
• We prioritize results over activity, driven by clear intent and purpose.
• We hyper-collaborate across all teams, providing alternatives when saying no.
• We own challenges without blame, embracing the current state and moving forward with transparency.

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$ 80,000 - 95,000 CAD

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

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