Freelance Paid Social Media Specialist
Later
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.
Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.
Location: Remote
Type: Contract, Ongoing
Duration: Between 15-20 / hours per week; No more than 40 hours / week
Start: As soon as possible!
Position Overview:
We are seeking an analytical and strategic Paid Social Media Strategist to join our team on a contract basis. This role focuses on paid social execution, campaign management, and reporting, ensuring that our clients' influencer campaigns achieve maximum impact.
The ideal candidate is well versed in Meta and TikTok Business Manager and has hands-on experience implementing influencer campaigns.
Key Responsibilities:
- Collaborate with Senior Paid Social Manager and internal teams to ensure best-in-class paid influencer strategies to enhance brand awareness and cultivate audience engagement.
- Ability to independently execute and optimize paid influencer campaigns within social platforms (Meta, TikTok) for the brands you work on.
- Monitor campaign performance to achieve KPI goals within budget parameters, recommending optimizations based on observed data and trends, including creative and audience performance observations.
- Compile and share routine performance reports to key internal stakeholders, providing insightful observations and recommended tests.
- Work with Senior Paid Social Manager and internal teams to troubleshoot influencer and brand account connection issues.
Qualifications:
- 3+ years of relevant experience activating paid Meta and TikTok campaigns, with 2+ years of experience activating paid influencer campaigns a must.
- Additional experience activating paid influencer campaigns on YouTube preferred.
- Strong project management skills + ability to manage and track time across projects effectively.
- Detail-oriented with strong analytical skills to interpret data and generate actionable insights.
- Inquisitive mind with a strong knowledge of the creator industry and emerging trends.
- Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor.
***Please note that freelancers and contractors are not eligible for benefits through Later.
Some perks of being on our team:
- Flexible PTO: We want you to take the time off when you want or need to recharge!
- Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
- Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
- Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
- Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.
*Co-op team members are not eligible for company benefits.
Where we work
We hire into our hub cities of Boston, MA; Vancouver, BC; Vancouver, WA; Toronto, ON. We also have team members based remotely for select positions. We post our positions in the hub location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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