Work In Tech

Find your next role at Canada's fastest-growing tech companies

Senior Marketing Project Manager



Marketing & Communications, Operations
Vancouver, BC, Canada
Posted on Thursday, July 4, 2024

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.

About this position:

Being a Marketing Project Manager = a herder of cats, a lover of deadlines, a juggler of multiple balls and organization skills to match Marie Kondo!

As Later’s Senior Marketing Project Manager, your role will be integral to ensuring success on large-scale, cross-functional marketing projects and ensuring smooth communication between various stakeholders.

You should feel comfortable working across teams and departments, be able to synthesize project requirements and assist with briefing within the team. You will be working alongside designers, copywriters, product marketers, ad strategists, and other marketing team members on a daily basis.

Some of your responsibilities will include revamping & reviewing briefs and processes, reviewing briefs for completeness prior to project kick-off, leading meetings and daily standups with teams, managing Asana tasks for projects, building project plans and updating project status reports and other documentation.

Ultimately, you will ensure projects are delivered on time, to budget and scope — in collaboration with marketing stakeholders.

What you'll be doing:

Strategy and Project Management

  • Understanding the scope of projects and how to phase deliverables accordingly
  • Knowing who key stakeholders are on the project (eg. who is responsible for what)
  • Review team deliverables to ensure they meet project briefs and marketing objectives
  • Managing Asana boards and any other project management system
  • Manage day-to-day progress of projects including risk assessment, check-ins, and problem resolution
  • Strategic prioritization (and re-prioritization) of tickets, including adjusting project plans based on changing business needs, reallocating resources, and communicating changes to stakeholders
  • Monitor updates and ensure an accurate feedback loop between copywriters, web designers, and developers to maintain up-to-date project materials, facilitating smoother operations and enhancing stakeholder satisfaction.
  • Be the go-to person for status updates on all live projects including regular reporting cadences
  • Communicate regularly with clear actions and updates
  • Manage Notion and ongoing information sharing
  • Facilitate the team’s dedication to Agile Project Management as the Scrumaster, including education, backlog grooming, refinement and retrospectives, as well as bi-weekly burndowns

Data & Measurement

  • Be one step ahead and pre-empt blockers, risks and challenges for the project
  • Flagging and communicating blockers early, with a solution-oriented approach
  • Collaborate with different departments when needed on budgets & freelancer management
  • Track, manage and optimize team velocity so that we can pivot and provide educated estimates for additional resourcing as needed

Resource Management

  • Flagging resource limitations across different teams when needed and preempting blockers to success
  • Control any scope creep that should arise
  • Be the polite nudge to keep people on track and working towards deadline

Experimentation & Optimization

  • Proactively look for process improvements and solutions to help get projects completed in a timely manner
  • Test new ways of working and new processes to streamline workflows
  • Be solutions-orientated with blockers

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • Endlessly curious
  • 5+ years experience in project management, including Agile/Scrumban
  • You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
  • You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences
  • Strong results orientation, proven record performing to aggressive growth targets
  • Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets
  • Flexibility & ability to work in a fast-paced and dynamic environment
  • Experience with project management and knowledge platforms (Asana, Notion)
  • Nice to Have: Saas industry experience

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$100,000 - 109,000 CAD

Some perks of being on our team:

  • Flexible PTO: We want you to take the time off when you want or need to recharge!
  • Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
  • Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
  • Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
  • Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.

*Co-op team members are not eligible for company benefits.

Where we work

We hire into our hub cities of Boston, MA; Vancouver, BC; Toronto, ON. We also have team members based remotely for select positions. We post our positions in the hub location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.