Work In Tech

Job Title: Marketing Specialist

Location: Ottawa, Ontario (Primarily in-person, hybrid-friendly)

Company: L-SPARK

About L-SPARK:

L-SPARK is Canada's leading accelerator for B2B Software as a Service (SaaS) companies, providing a platform for growth and success. Our mission is to nurture and empower startups by providing founders with the right resources and mentorship necessary to thrive in today’s competitive market.

Job Description:

We are seeking a dynamic and skilled Marketing Specialist to join our team at L-SPARK. The ideal candidate will have a strong background in content creation, a knack for executing technical-driven marketing strategies, and a passion for problem-solving. As a Marketing Specialist, you will play a crucial role in elevating our brand, engaging with our community, and driving our marketing initiatives forward.

Key Responsibilities highlighted but not limited to:

A) Content Creation:

• Develop, write, and edit high-quality content for various platforms including blog posts, email campaigns, case studies, newsletters, and social media.
• Collaborate with internal teams and industry experts to produce engaging and informative content that resonates with our target audience.
• Develop, populate, and manage the content calendar to ensure timely and consistent delivery of content.

B) Technical-Driven Strategy:

• Track + implement data-driven marketing strategies to optimize our digital presence and drive lead generation.
• Utilize SEO, SEM, and analytics tools to monitor and improve website traffic and user engagement.
• Conduct market research and competitive analysis to identify trends, opportunities, and best practices.
• Champion the use of Salesforce + Pardot across teams

C) Events and Community Management:

• Plan, coordinate, and execute events (both virtual and in-person) to promote L-SPARK’s programs and initiatives in conjunction with the marketing team + contractors as needed
• Foster relationships with community partners, sponsors, and stakeholders to enhance event participation and community engagement.
• Manage and grow our online community by creating and curating content, facilitating discussions, and encouraging active participation.

D) Brand Awareness and Growth:

• Support + implement strategies to increase brand awareness and market presence.
• Create and manage marketing campaigns across various channels to attract and retain customers.
• Monitor and report on the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for improvements.

E) Collaboration and Support:

• Work closely with the marketing team and other departments to ensure alignment and consistency in messaging and branding.
• Provide support for other marketing activities as needed, including graphic design, video production, and email marketing.

We’re a small team with an “all hands on deck” attitude. New tasks, events, and initiatives may arise, the ideal candidate will be agile and willing to jump in to new initiatives as opportunities come up.

Qualifications:

• Background in Marketing, Communications, Business, or a related field.
• 2+ years of experience in a marketing role, preferably in a technology or SaaS environment.
• Proven experience in content creation and management.
• Strong interest in digital marketing strategies and tools, including SEO, SEM, Google Analytics, and social media platforms.
• Excellent communication, writing, and editing skills.
• Experience with event planning + execution and community management.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.
• Passion for technology, startups, and entrepreneurship.
• Startup experience is a bonus

Why Join L-SPARK:

• Be part of a leading accelerator that is shaping the future of SaaS in Canada.
• Work in a collaborative and innovative environment with opportunities for professional growth.
• Engage with a vibrant community of entrepreneurs, mentors, and industry experts.
• Competitive salary and benefits package.

One of our mottos at L-SPARK is "Let's try it and see what we learn" - we're a team that's driven by curiosity, creative problem-solving, and a growth mindset. If this sounds like a team you'd like to be a part of, even if you don't have all the qualifications listed above, we still encourage you to apply. We'd love to meet you!

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their qualifications and relevant experience to natasha@l-spark.com

Applications will close on Wednesday, June 12th at 12pm ET. Candidates will be contacted as they apply and interviews will begin on a rolling basis.