Senior Director, Brand Marketing
KOHO Financial
This job is no longer accepting applications
See open jobs at KOHO Financial.See open jobs similar to "Senior Director, Brand Marketing" Work In Tech.About KOHO
The Opportunity:
We’re seeking a Senior Director of Brand to shape and amplify KOHO’s identity as the go-to fintech for consumers. This is a high-impact role for a visionary who can craft a brand that doesn’t just compete, it connects deeply with everyday people. You’ll champion a consumer-first narrative, bring high-horsepower execution to everything you do, and turn our brand into a household name that sparks trust, excitement, and loyalty.
What You’ll Do:
- Shape a Consumer-Centric Brand Vision: Define, own and champion a world-class brand and brand strategy.
- Be the Brand’s Biggest Advocate: Inspire employees, partners, and consumers alike by living and breathing our brand, making it a rallying cry for why we exist.
- Lead Consumer Focused Execution: Drive the creation of campaigns, messaging, and visuals that cut through the noise. Think scroll-stopping ads, viral moments, and a tone that feels human and approachable.
- Unite Teams Around the Consumer: Collaborate with Marketing, Product, and Design to ensure every touchpoint, from app UX to social media, delivers a consistent, consumer-obsessed brand experience.
- Move Fast, Win Big: Bring high horsepower energy to execute at scale, iterate quickly, and seize opportunities in a competitive consumer fintech landscape.
- Track What Matters: Use consumer insights, sentiment, and data to measure brand love, refine strategies, and grow our reach among target audiences.
- Stay Consumer Connected: Keep your finger on the pulse of consumer trends, cultural shifts, and fintech innovations to keep KOHO fresh, relevant, and ahead of the pack.
Who You Are:
- Consumer Brand Expert: You have built brands that consumers do not just recognize. They adore them, ideally in fintech, tech, or consumer driven spaces.
- High Horsepower Leader: You are a powerhouse who thrives in fast paced settings, delivering big results with speed, precision, and passion.
- Storytelling Pro: You know how to craft narratives and identities that resonate emotionally and stick with everyday people.
- Team Motivator: You have led creative and marketing teams to build consumer experiences that spark conversation and drive action.
- Consumer Obsessed: You get what makes consumers tick, whether it is convenience, trust, aspiration or something else. You have a knack for turning insights into impact.
- Results Focused: You have tied brand work to real consumer wins. Think sign ups, engagement, or word of mouth buzz.
Qualifications:
- 10+ years of brand, marketing, or creative leadership experience, with at least 5 years in a senior role.
- Proven success scaling consumer-facing brands (fintech, D2C, or tech experience a big plus).
- Track record of launching strategies that won over consumers and drove measurable growth.
- Stellar communication skills with the ability to sell a vision to the C-suite and spark creativity in your team.
- Comfortable thriving in the ambiguity of a high-growth, consumer-first environment.
At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.
What's In It For You?
This job is no longer accepting applications
See open jobs at KOHO Financial.See open jobs similar to "Senior Director, Brand Marketing" Work In Tech.