Work In Tech

Job Title: Senior Campaign Developer

Location: Minneapolis, MN

Position Type: Full-time

About Us:

Kognitiv empowers global brands to redefine loyalty through advanced data activation and multi-enterprise collaboration.

Founded in 2008, Kognitiv is challenging brands to redefine how they engage with their customers and deliver meaningful experiences that earn their lifetime loyalty.

In June 2020, Kognitiv and Aimia’s Loyalty Solutions came together to create a data and technology-led business, employing people across 20 countries worldwide. With 200+ clients and partners in more than 50 markets globally, Kognitiv is removing the complexity of cultivating loyalty, data, and partnerships, so brands can deliver enhanced value, personalization, and experiences to today’s consumers, right where they are.

This position is available in only the following US states: Arizona, Connecticut, Delaware, Florida, Georgia, Illinois, Massachusetts, Michigan, Minnesota, New Jersey, Nevada, Ohio, Ontario, Pennsylvania, Texas, and Wisconsin.

Job Summary:

The focus of the Sr. Campaign Developer role is to develop, deploy and provide reporting for digital campaigns across a variety of campaign management and email service providers for key clients across all business units.

Additionally, this role is responsible for providing thought leadership on the most effective and cost-efficient usage of campaign tools and utilities to maximize the success of campaigns based on business requirements.

Key Responsibilities:

• Designing, supporting, building and delivering of campaigns in a variety of ESP or Campaign
• Management tools as dictated by the client or business including audience selection, segmentation and output of final targeting files.
• Developing, maintaining, and documenting all processes and ensuring all campaigns are delivered on time and error-free.
• Managing stakeholders (including clients) on campaigns and the associated deliverables.
• Editing creative assets as needed to ensure on-time delivery and enhanced success of campaigns.
• Developing custom landing pages within ESP or CMP for campaigns and develop or advise stakeholders of necessary creative assets.
• Engaging with commercial team and clients globally to discuss and ideate on the technical details of a campaign.
• Constructing complex campaigns, guiding design resources, and working directly with clients on deliverables/deadlines.
• Writing and utilizing SQL queries to create targeted audience lists or report on the success of a campaign.
• Ensuring robust QC processes are in place and documented, acting swiftly and escalating where errors are identified.
• Consulting with campaign management and analytics on campaign design; ensuring marketing - as well as technical - best practices are adhered to.
• Demonstrating pro-active and continuous improvement in all campaigns and processes – generating ideas to be implemented.
• Sharing best practices and support knowledge with similar teams across Kognitiv’s global network.
• Building expertise in the complex transactional, behavioral and personal datasets held by Kognitiv.
  
  

Background and Experience:

• Bachelor’s degree in marketing, computer science, communications, or a similar field preferred
• 4+ years’ technical experience with marketing campaign management software (Salesforce Marketing Cloud).
• 6+ years of professional experience in marketing, advertising, market research or equivalent.
• Strong experience with SQL Queries, Script Activities, Data Extracts, File Transfers, Salesforce and Tableau.
• Proficient with SQL (Intermediate – joins, data formatting, etc.) and/or AMPScript, CSS.
• Staying abreast of the latest marketing trends and technology.
• Proven understanding of the principles of direct and email marketing, as well as databases and data warehouses.
• A rich understanding of how to connect the data and use the data to enhance results.
  
  

Skills and abilities:

• Strong attention to detail with exceptional organizational and project management skills.
• Highly resourceful and works independently, often with little support from senior leadership.
• Ability to thoroughly research technical requirements, Martech providers or products and provide well-thought-through perspective on capabilities or usage.
• Detail-orientated with a data driven mindset.
• Highly curious and committed learner, engaged with digital trends.
• A self-starter who can work independently but as part of a wider team in a fast-paced environment.
• An excellent communicator, with an ability to simplify and explain technical opportunities and challenges to a wide range of internal and external stakeholders.
• Hands-on problem solver who takes initiative and focuses on ‘getting things done’.
  
  

We are a passionate, innovative organization with approximately 500 team members globally and we are looking for exceptional people to come and join us. This is an exciting opportunity to work for an international business, in a high energy environment with a collaborative, smart and passionate team. If you like the sound of us and the role: get in touch!

Here at Kognitiv, we don’t just accept difference - we celebrate it! Greater diversity means greater variation in ways of thinking, perspectives and approach. And we thrive on it for the benefit of our employees and our clients. Kognitiv are committed to creating an inclusive environment and all employment is decided on the basis of qualifications, merit, fit and business need.