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Retention Marketing Manager

Knix Wear

Knix Wear

Marketing & Communications
Toronto, ON, Canada
Posted on Friday, May 5, 2023
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.
We’re looking for a Retention Marketing Specialist (Email + SMS + Referral) for Kt by Knix brand to manage, build, test and deploy retention marketing campaigns. This includes working closely with our referral, email and SMS service provider and taking the lead on the vendor relationship as well as focusing on advanced segmentation, strategizing and executing tests and using technology to personalize communications. This role is highly collaborative and will work closely with our Brand Marketing, Creative, and Customer Empowerment teams. We’re looking for an experienced Retention Marketer as this role will be the subject matter expert for all things related to referral, email and SMS campaign deployment at Knix.

About You

  • You are adaptable and self-motivated. You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
  • You’re a collaborative team player but also know when it’s time to hunker down and get things done independently. You are comfortable flexing between both.
  • You are highly organized with a strong attention to detail. Moving parts and last minute changes happen but it doesn’t scare you.
  • You are an analytical thinker. You like to interpret numbers and data into actionable insights and apply the learnings.
  • The ideal candidate will understand the importance of permission based campaigns (email and SMS) in supporting digital marketing revenue targets.
  • Above all, you’re proactive, positive and inspired by Knix and our mission!


  • Ownership of the day-to-day, hands-on execution of all things email & referral,SMS campaign marketing This includes: planning, list selection, segmentation, customer profiling, targeting, email build and deployment.
  • Ensure high quality and error free implementation, testing and QA of email and SMS campaigns. Continuously review ways to improve the process to make it more efficient.
  • Lead and evolve the sophistication of the data and targeting strategy to ensure campaigns are as personalized and relevant to its audience as possible.
  • Frequently conduct A/B tests and analyze results to improve retention, conversion rate, and LTV
  • Build testing roadmap (subject line, send time optimization, content/creative, links, frequency, cadence), iterating and improving upon existing and new objectives
  • Manage creative briefing process and work closely with the members of Creative team to plan out all email and SMS campaigns keeping the customer at the center of all communications and content
  • Analyze campaign data and identify areas of improvement in Kt’s permission-based campaigns.
  • Own relationship with ESP to ensure optimization of the platform as well as projects and integrations meet milestones and deadlines
  • Report the health of the programs on a weekly, monthly, quarterly and annual cadence. Analysis will include engagement, conversion and subscriber stats
  • Partner closely with Customer Experience and Product teams to ensure campaigns are clear, inventory for products being promoted is available and prepare the Customer Experience team for email replies from subscribers.
  • Work closely with the General Manager to successfully deliver against the retention roadmap and company level OKRs.


  • 3-5 years of experience in email marketing, e-commerce experience
  • Bachelor’s degree
  • Experience in re-engagement and retention strategies (customer acquisition is a plus!)
  • Previous experience working closely with ESP and SMS vendors (Klaviyo, Attentive, and/or Shopify is a plus!)
  • Working knowledge of HTML and/or SQL is a plus
  • Proven track record of conducting A/B test design and analysis
  • Experience working with Creative to whip up customer centric creative concepts and copy for email and SMS marketing campaigns
  • Ability to effectively manage multiple assignments across teams in a fast-paced environment.
  • Demonstrated strong work ethic and a willingness to learn. Enthusiasm is a must
  • Stays up to date on competition and trends, and brings new ideas to the table constantly
  • Strong desire and curiosity to learn, continuously improve and expand skills
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.