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Growth Specialist

Knix Wear

Knix Wear

Sales & Business Development
Toronto, ON, Canada
Posted on Friday, May 17, 2024
Are you passionate about driving growth through paid social channels and eager to take your career to the next level in a fast-paced environment?
Are you someone who thrives on analyzing data, collaborating with cross-functional teams, and spearheading innovative strategies to drive results?
If so, we're looking for a Growth Specialist to join our team at Knix. As a Growth Specialist, you'll play a crucial role in optimizing our paid social channels to meet acquisition, revenue, and traffic targets while contributing to the development of creative strategies and initiatives. If you're a proactive, data-driven marketer who loves to collaborate and make an impact, we want to hear from you!

About You

  • You are obsessed with identifying new opportunities to increase new customer growth.
  • You can make sense of complex and contradictory information and effectively problem-solve.
  • You love to collaborate with various team members and cross-functional partners.
  • You’re a self-starter and can work autonomously to deep-dive into campaigns and data to surface new insights and ways to approach strategy, testing and creative.
  • You are adaptable and self-motivated.
  • You thrive working in a dynamic fast-paced environment – you love to hustle and it excites you!
  • Above all, you’re proactive, positive and inspired by Knix and our mission!

The Opportunity

  • Oversee day-to-day management and execution of paid social campaigns and programs, including cross-functional reporting, pacing, A/B testing, and account hygiene checks.
  • Optimize performance to meet business objectives and weekly targets, collaborating closely with channel managers.
  • Own creative trafficking and communications between teams, working closely with Creative and Integrated Marketing teams to ensure concepts and messaging align with channel and audience strategies.
  • Conduct regular analyses and surface qualitative and quantitative insights to drive optimal performance, strategy recommendations and stakeholder buy-in.
  • Collaborate with vendor partners such as Meta, Pinterest, TikTok, and others to deliver high-impact initiatives and identify growth opportunities.
  • Stay informed about industry trends, best practices, and new tools to continually innovate and improve Knix's paid social strategy and growth efforts.


  • Bachelor’s degree in Business, Marketing, or a related field.
  • 2-3 years of relevant experience in paid social channels such as Meta, Pinterest and TikTok.
  • Strong knowledge and experience with Meta is required.
  • Understanding of direct-response marketing principles and managing to CAC and ROAS KPIs.
  • Familiarity with brand/upper-funnel marketing is beneficial.
  • Exceptional attention to detail and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Strong interpersonal and communication skills with the ability to collaborate effectively across teams and departments.
  • Experience optimizing against third-party analytics tools such as Google Analytics, Omniture, Amplitude, or Rockerbox.
  • Proficiency in the Microsoft Office Suite.
  • Agency experience is a plus.