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Senior Manager of Retail Marketing and Emerging Channels

Knix Wear

Knix Wear

Marketing & Communications
Toronto, ON, Canada
Posted on Wednesday, May 8, 2024
Knix is a direct-to-consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing companies in Canada and are globally recognized as an innovator within the apparel space.
The Senior Manager of Retail Marketing and Emerging Channels is responsible for contributing to the growth of the Knix and Knixteen brands across retail, wholesale and other emerging channels/categories to drive brand and sales initiatives across Canada and the U.S. This individual will be accountable for growing brand awareness, acquiring new consumers, executing seasonal marketing campaigns in retail, wholesale, emerging channels and categories (Knixteen), and driving traffic and sales in these areas.
This person is a highly collaborative leader who will work closely with the Retail & Wholesale teams, PR & Communications, Marketing, Merchandising, Operations and Planning teams to align in-market initiatives and in-store marketing executions with broader brand strategies and seasonal campaigns.

About You

  • You are a collaborative leader who can inspire a team to deliver ambitious goals in partnership with key internal stakeholders
  • You can manage competing priorities within a fast-paced environment to deliver near-term and long-term brand and business results
  • You can translate consumer insights and your knowledge of current events, social media trends and pop culture into actionable marketing strategies
  • You possess the creative, emotional, and intellectual agility to solve problems, make decisions and lead your team with care and courage
  • You can connect with and influence key internal stakeholders across functions
  • Above all, you are proactive, positive and inspired by Knix and our mission!

The Opportunity

  • Reporting to the Director of Integrated Marketing, you will lead from inception to execution, strategic priorities, retail seasonal marketing campaigns, and develop grassroots marketing initiatives for Retail, Wholesale and Knixteen.
  • Establish strong working relationships with the Retail & Wholesale teams, PR & Communications, Marketing, Merchandising, Operations and Planning teams to collaborate on initiatives and activations
  • Own and maintain the Retail and Wholesale marketing omnichannel and digital activity calendar
  • Oversee the new store strategy and openings specifically focusing on geo-targeted initiatives.
  • Work closely with our growth and retention teams to develop and execute Knixteen and retail marketing strategies to drive awareness and revenue.
  • Work with our visual merchandising team to ensure the brand and marketing strategy comes to life in stores based on KPIs.
  • Build, manage and execute the annual & seasonal marketing strategy for Knixteen working collaboratively with cross-functional teams
  • Explore and vet partnerships with external, non-competing brands to help accelerate brand awareness in these categories
  • Responsible for helping support regional and community retail teams to fulfill local needs


  • 5+ years of work experience in branding, marketing, retail marketing, community marketing or consumer-facing sales.
  • Demonstrated success in hiring, coaching and leading field-based teams
  • Demonstrated experience developing consumer acquisition and engagement initiativesAbility and willingness to work collaboratively across functions to drive toward common goals
  • Previous experience negotiating contracts & agreements, and working with agencies and external partners is an asset
  • Strong time management and organizational skills with the ability to remain positive, and proactive, and keep direct reports and cross-functional stakeholders engaged and accountable
  • Experience with trade shows, trunk shows or similar events is a plus
  • Ability to think critically and creatively to problem-solve Candidates must be highly motivated, self-directed and driven.
  • Strong interpersonal skills and a desire to build and cultivate relationships
  • A Bachelor’s degree is considered an asset.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal-opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.