Sr. Product Marketing Manager - Public Sector
Klue
Marketing & Communications, Product
USD 150k-185k / year
Posted on May 31, 2026
Description
About the Role
As the Sr. Product Marketing Manager for the Public Sector Segment, you will own the go-to-market strategy, positioning, and messaging that drive awareness, adoption, and revenue growth across NinjaOne's Federal, State, Local, and Education (SLED) audiences. You'll collaborate closely with cross-functional teams across Product, Sales, Business Development, and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with government IT buyers of all sizes and mission types. This role blends strategy and storytelling, requiring both a deep understanding of public sector buying environments and the ability to translate complex product capabilities into mission-aligned outcomes that help government agencies modernize, secure, and scale their IT operations. You'll report to the Director of Downstream Product Marketing and serve as the primary owner of Public Sector audience messaging that powers campaigns, content, events, and enablement.
Location - We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, MD, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference will be given to candidates based in VA or MD or those willing to relocate unassisted.
Travel Requirement: Up to 40% representing NinjaOne at key industry events, product launches, and government customer engagements.
What You’ll be Doing
Market-Driven Differentiation
- Act as the voice of the Public Sector market within NinjaOne, grounding messaging in real-world agency needs, compliance requirements, and emerging government IT trends
- Own Public Sector buyer and persona insights, including Federal vs. SLED nuances, procurement motions, agency pain points, compliance drivers, and competitive dynamics.
- Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for Federal, SLED, and regulated-sector IT buyers
- Partner with the Public Sector Segment Marketing Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the government audience
- Identify opportunities to evolve NinjaOne's Public Sector positioning and messaging to align with mandates such as zero-trust, FedRAMP, CMMC, and CISA directives
Strategic Go-to-Market Leadership
- Lead GTM strategy for Public Sector-focused launches, partnering with Product, Sales, and Marketing to drive awareness, adoption, and pipeline growth
- Build messaging and tools that help both direct sales and agency-facing teams articulate NinjaOne's differentiated value within government procurement contexts
- Partner with the Head of Public Sector Sales and Revenue Enablement to deliver joint workshops, webinars, and training that help government-facing reps navigate complex procurement cycles
- Help prioritize and execute the Public Sector roadmap for enablement, campaigns, launches, and field support in partnership with Product, Sales, and Marketing stakeholders.
- Develop Public Sector ideal customer profiles, segmentation strategies, and targeting plans to improve focus and execution across Federal and SLED audiences
Sales Enablement
- Create Public Sector-focused enablement content including pitch decks, solution guides, competitive battlecards, objection-handling tools, and agency success stories as well as maintain a reusable PubSec enablement library.
- Simplify complex compliance requirements and product capabilities into clear, actionable insights so internal teams can confidently speak to NinjaOne's value in regulated environments
- Deliver training and ongoing support for the sales team to ensure alignment with key Public Sector messaging, compliance positioning, and procurement best practices
- Build and maintain tools that help articulate product value, including capability statements, agency case studies, and RFP/RFI response frameworks that highlight measurable mission outcomes
Thought Leadership & Market Influence
- Help position NinjaOne as the most trusted IT management platform for modern government IT teams through strategic storytelling and thought leadership
- Contribute to industry content such as whitepapers, compliance guides, webinars, community panels, and agency-facing campaigns alongside the Public Sector Segment Leader
- Represent NinjaOne at key government IT industry events and in analyst briefings, podcasts, or panels
- Cultivate relationships with government IT influencers and agency partners to strengthen NinjaOne's credibility and brand presence across the public sector ecosystem
Analytics, Insights, and Operations
- Monitor market dynamics, regulatory developments, and government buyer feedback to refine positioning and campaign strategy
- Track and report performance of Public Sector-focused launches and initiatives, tying results to pipeline, revenue impact, and agency engagement
- Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
- Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting, feedback loops, and continuous improvement
- Other duties as needed
About You
- 5+ years of experience in product marketing, particularly in B2B software, IT management, or public sector-focused technology.
- With experience in the Public Sector space, you've developed a strong understanding of government buying environments, procurement vehicles, compliance frameworks, and agency IT personas.
- Crafting compelling messaging and executing go-to-market strategies is a strength you've honed throughout your career, supported by strong presentation skills and experience influencing audiences at all levels.
- You've collaborated closely with sales enablement, content creation, demand generation, and partnerships teams, with particular strength in driving adoption and revenue outcomes.
- Translating complex compliance requirements and technical concepts into clear, accessible messaging is something you excel at.
- Your experience managing cross-functional projects in dynamic environments has driven consistent results.
- Data-driven decision-making is second nature to you, supported by strong analytical skills and market research experience.
- Building and scaling processes comes easily to you, ensuring they remain efficient, repeatable, and impactful.
- You're naturally drawn to coaching and supporting both sales and agency-facing teams, always approaching it with patience, empathy, and a teacher's mindset.
- Helping others understand the nuances of government IT buying excites you, and you believe strong relationships are core to long-term success.
- You've used your market insight and influence to help elevate the teams and programs you support.
- Tech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce.
- Embody and lead in NinjaOne's values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive.
- Bonus points if you hold an active security clearance or have prior experience supporting a FedRAMP authorization or CMMC assessment process.
About Us
NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $150,000 to $185,000 per year.
For roles based in New York, the base salary hiring range for this position is $150,000 to $185,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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