Sr. Director of Product Marketing
Klue
Marketing & Communications, Product
Accountabilities
- Set the strategic direction for all product positioning, messaging, and go-to-market programs
- Own the master messaging architecture across all products, segments, and buyer personas
- Lead product launch strategy and drive cross-functional GTM readiness end-to-end
- Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
- Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
- Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
- Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
- Collaborate with Product on roadmap input informed by market, customer, and competitive insights
- Conduct win/loss analysis and synthesize customer and market insights into actionable strategy
Requirements
- Demonstrated ability to develop differentiated, creative positioning that breaks through category noise
- Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement
- Track record of developing value propositions that are specific, differentiated, and defensible
- Ability to write and speak in the language buyers actually use, demonstrated through samples of positioning docs and customer-facing content
- Deep competitive fluency in the technology space, real estate tech a plus
- Exceptional verbal communication and presentation skills — capable of distilling complex strategy into a clear, compelling story for any audience
Benefits
- Remote work flexibility
- Competitive salary and performance-based bonuses
- Comprehensive health and wellness benefits
- Opportunity for professional development and growth
- Collaborative and innovative work environment
- Dynamic team culture with diverse perspectives
