Director of Product Marketing Management for Education
Klue
Marketing & Communications, Product
USD 130,900-251,900 / year
Responsibilities
- Define the foundational customer, institutional, and market insights that shape the Education Product roadmap.
- Identify the unmet (learning, emotional, mental) needs of students and translate them into crisp product requirements.
- Build a deep understanding of global education systems, pedagogical trends, and the rapidly evolving competitive landscape to guide product direction.
- Own the core narrative for Microsoft AI in Education — from category definition to product level positioning.
- Craft stories that resonate across university/college and lifelong learning audiences, balancing aspiration with evidence.
- Ensure every product has a clear, differentiated, emotionally resonant value proposition grounded in real learning outcomes.
- Partner with go-to-market (GTM), Sales, and Campus Field teams to ensure launches are not just well executed, but strategically sequenced and deeply aligned to student needs.
- Define the success metrics for Education launches and ensure the organization is aligned on best practices.
- Build the assets, messaging frameworks, and enablement materials that empower global teams to tell a consistent, compelling story.
- Serve as the connective tissue between Product, Engineering, Research, Policy, and Marketing.
- Influence senior leaders with clarity, insight, and conviction — ensuring Education remains a strategic priority across Microsoft AI.
- Champion responsible AI principles and ensure our products meet the highest standards of safety, equity, and accessibility.
Qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in education
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in education
- OR equivalent experience.
- 4+ years people management experience or indirect people management experience (or virtual teams)
- Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in education
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in education
- OR equivalent experience.
- 6+ years people management experience.
- 10+ years of product marketing experience, including ownership of upstream product strategy and positioning for complex platforms in Education or adjacent regulated domains.
- 5+ years experience in Education technology or large scale consumer/enterprise distribution.
- Experience operating at a director-level scope and influence, shaping product direction through customer, institutional, and market insight, and driving outcomes through systems and cross functional leadership, not just execution.
- Experience defining and scaling global narratives and launches, translating complex AI capabilities into clear, differentiated value propositions that resonate across higher ed, lifelong learning, and global markets.
- Experinece leading high impact global launches, including defining success metrics (adoption, usage, perception) and building reusable messaging, assets, and enablement frameworks for field and GTM teams.
Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
