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Director, Demand Generation



Sales & Business Development
Vancouver, BC, Canada
Posted on Thursday, May 23, 2024
👋 You found us. Awesome. Something led you here, maybe a glimpse of potential and something amazing? Well that’s how we feel about Klue.
Who are we?
Klue is a VC backed, capital-efficient high growth SaaS company. Tiger Global and Salesforce Ventures led our US$62m Series B in the fall of 2021. We’re creating the category of competitive enablement: helping companies understand their market and outmaneuver their competition. We benefit from having an experienced leadership team working alongside several hundred risk-taking builders who elevate every day.
Klue has exciting plans in 2024 and ambitous goals we're looking to achieve. That's where you come in.
We are looking for a Director of Demand Generation to dive head first into our campaigns and channels to drive demand and grow our pipeline across all segments. We're looking for a leader to build out our demand gen function, who can also get into the weeds with campaigns, marketing automation, and other demand gen channels, with the ability to both strategize and roll up your sleeves to execute.

What You'll Do:

  • Lead Generation and Pipeline Growth: Develop and execute strategies to increase the volume of qualified leads feeding into the sales pipeline.
  • Cross-Channel Marketing Campaigns: Oversee the design and implementation of cross-channel marketing campaigns to target different segments effectively. Partner with Sales, SDR, Marketing Ops to develop a seamless lead routing and funnel conversion strategy.
  • Brand Positioning and Awareness: Enhance the company’s presence and visibility in key markets, positioning Klue as a leader in competitive intelligence solutions.
  • Team Leadership and Development: Manage and mentor the demand gen, SDR, events and performance marketing teams to foster innovation and drive superior performance.
  • Performance Metrics and Analysis: Establish key performance indicators for all demand generation initiatives; continuously analyze performance to optimize return on investment.
  • Market Expansion: Strategically expand the company's reach by entering new markets and verticals, adjusting the marketing mix as needed based on regional and vertical-specific insights.
  • Event Strategy and Execution: Lead the strategy, planning, and execution of all events, ensuring alignment with broader marketing and company goals.

What You'll be Measured on:

  • Increased Lead Generation: Achieving MQL, pipeline generation and revenue targets on a month-over-month and annual basis
  • Sales Pipeline Contribution: Direct impact on the sales pipeline with measurable growth in deal closures attributed to marketing initiatives.
  • ROI on Marketing Spend: Achieve and exceed set ROI targets for various marketing campaigns and channels.
  • Team Performance and Growth: Development of team skills and capabilities, with improved team satisfaction and performance metrics.
  • Event Impact: Successful execution of events as measured by lead generation, customer engagement, and contribution to overall revenue

What We're Looking for:

  • Proven expertise in leading demand generation across multiple channels in a B2B environment.
  • Leadership and team management abilities to mentor and motivate a diverse team.
  • Strategic thinking with the ability to see the big picture and align marketing strategies with company objectives.
  • Someone who thrives in an environment where you’re expected and given, the opportunity to build. Our ideal person will lean into ambiguity and will constantly evaluate, iterate and pivot based on observations.
  • Highly analytical in nature and proven ability to measure and optimize marketing effectiveness.
  • Well-versed with marketing automation tools (Hubspot, Salesforce); web analytics software (Google Analytics and Google Tag Manager), and CMS (WordPress).
  • Excellent communication and interpersonal skills to collaborate with various stakeholders and represent the company externally

How We Work:

  • Hybrid Work. Our main Canadian hubs are in Vancouver and Toronto, and most of our team is located in EST and PST. Ideally, this role would be located in Toronto or Vancouver.
  • Your team will be in office at least 2 days per week, if you are within a reasonable commuting distance of the office, we’ll see you there!

Total Compensation and Benefits:

  • Competitive salary
  • Extended health & dental benefits that kick in day 1
  • Opportunity to participate in our Employee Stock Option Plan
  • Time off. Take what you need. We want the team to prioritize wellness and avoid burnout. Vacation usually falls into 3 categories: recharging, life-event, & keeping a work-life balance. Just ensure the required work gets done and clear it with your team in advance. You need to take at least two weeks off every year. The average Klue team member takes 2-4 weeks of PTO per year.
  • Direct access to our leadership team, including our CEO
  • Be part of a high performing Marketing team who know how to celebrate their success!
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Lastly, we take potential into consideration. An equivalent combination of education and experience may be accepted in lieu of the specifics listed above. If you know you have what it takes, even if that’s different from what we’ve described, be sure to explain why in your application. Reach out and let’s see if there is a home here for you now or in the future.
We’ve made a commitment to support and contribute to a diverse environment; on our teams and in our community. We’re early in our journey; we've started employee led resource groups, committed to Pay Up For Progress, and use success profiles for roles instead of 'years of experience'. We continue to scale our efforts as Klue grows. We’re proud to be an equal opportunity employer and have dedicated that commitment to our current and future #kluecrew. During the interview process, please let us know if there is anything we need to make more accessible or accommodate to support you to be successful.
All interviews will be conducted via video calls. We work in a hybrid model of WFH (remote) and in-office. We’re excited to meet you and in the meantime, get to know us:
✅✅ Win-Loss Acquisition (2023)
🅰️ Series A (2020)
🐅 Series B (2021)
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