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Sr. Media Buyer (Programmatic Mobile)



Marketing & Communications, Accounting & Finance
Posted on Friday, June 30, 2023

Kismet is a mobile first DSP. Kismet provides privacy-centric, mobile-first programmatic solutions for brands and agencies.

Kismet is a first mobile DSP based in Toronto, Ontario, Canada. Founded in 2021, Kismet services brands and agencies looking for outcome-based, fully transparent mobile user growth solutions through our proprietary programmatic solutions.

JOB DESCRIPTION - DIGITAL SR MEDIA BUYER SUMMARY This is an exciting opportunity to join a high-growth start-up in a period of exponential growth. This is a full-time position. We are looking for someone who thrives in the digital space and has a passion for the mobile advertising landscape. You will have a proven track record of buying mobile programmatic inventory and providing large-scale, profitable growth for clients across a multitude of verticals.

The Sr. Digital Media Buyer is responsible for the implementation of daily management and optimization of assigned campaigns, including programmatic campaigns. This position will assist in strategy and planning responsibilities, including research and insights derived from past campaign performance and cross-client learnings. Thorough, hands-on knowledge of programmatic DSPs and mobile marketing buying platforms is required. Knowledge of similar platforms is acceptable. A critical eye for detail and a love for data analysis is a must. Experience with CPI and CPA campaigns and accounts that focus on ROI is a strong plus.

You are someone who thrives in the mobile user acquisition world and is an expert at leveraging their digital acquisition toolbox to drive incremental growth and revenue. You are the kind of person who implicitly understands digital levers at your disposal and is passionate about trial, testing and optimization to drive performance.

RESPONSIBILITIES " Own the day-to-day management and optimization of programmatic campaigns. " Approve campaign setup and accuracy of campaign assets before launch " Pull and analyze campaign performance reports. " Perform daily optimizations and testing. " Ensures that campaign KPIs and objectives are met both near and long term. " Prepares research and insights to inform management. " Manages budget allocations and bid parameters to deliver the most efficient results. " Assists with account reconciliation. " Keep current on digital innovations, ad models, and technologies. " Investigate, interpret, understand, and provide marketplace condition updates. " Maintain an in-depth understanding of client's overall business and marketing objectives. " Perform other related duties as required or assigned.