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Senior Product Marketing Manager

Jane App

Jane App

Marketing & Communications, Product
Canada
USD 142,500-231,500 / year
Posted on Jul 23, 2025
Join Our Mission: Help the Helpers with Jane
Let's kick things off with a quick intro. Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're on the hunt for people ready to jump in and join us while we simplify the lives of healthcare practitioners and patients daily. And guess what? Jane is a remote-first company, meaning every role at Jane, including this one, is remote — giving you the freedom to work from any corner of Canada or the U.S., depending on your country of residence.
Your Role in Our Journey
As a Senior Product Marketing Manager, you’ll operate as a senior individual contributor with deep expertise in driving complex, high-impact programs that span multiple teams and channels. You’ll own a key business segment or initiative end-to-end, leading programs that are highly visible across the company and delivering measurable business impact. This role combines strategic leadership and hands-on execution. You’ll work closely with senior executives to align marketing strategies with business goals, guide cross-functional teams, and elevate Jane’s position in the market. You're comfortable with ambiguity, energized by ownership, and adept at influencing stakeholders across Product, Sales, and Marketing to make big things happen.
Learn More About Us
We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.
There is often a high bar set, not just for the quality of work, but for the care we show for each other and our customers. And it’s our customers raising that bar, never standing still and continually improving which keeps us on our toes. It's not just about what you've done before or how quickly you work; it's about your curiosity and drive to solve the right problems and your agility in learning new ways of thinking.
No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year. That comes in the form of departmental get-togethers, company retreats, or possibly a conference or two across North America if you’re keen to learn more about our community of healthcare providers. We're on the search for folks who are ready to dive in and become part of our journey toward making healthcare professionals' lives easier every single day.
You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews
But we’ll also keep it real — as much as we love our work, the mountain we're climbing is always getting taller. We're a growing company, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. This is where you come in. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, you'll fit right in.
We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.
In short, if you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!

What You’ll Do

  • Lead Strategic Initiatives: Take full ownership of large-scale product marketing programs and campaigns that drive revenue growth, market share, and brand visibility.
  • Be a Key Marketing Leader: Operate with significant autonomy and act as a thought leader in the Marketing team, mentoring junior team members and fostering a culture of excellence.
  • Craft and Execute Go-to-Market Strategy: Develop positioning, messaging, and activation plans for major product and feature launches.
  • Collaborate Cross-Functionally: Partner with Product, Sales, and Customer Success to align strategies, enable teams, and ensure smooth execution of complex initiatives.
  • Drive Business Impact: Measure, analyze, and optimize marketing programs to deliver clear business outcomes.
  • Influence at the Highest Level: Work directly with senior leadership to shape marketing strategy and ensure alignment with company priorities.

What We’re Looking For

  • Deep expertise in marketing strategy, leadership, and operations, with 5+ years in Product Marketing or related fields.
  • A track record of delivering high-impact, cross-functional initiatives with measurable results.
  • Advanced project management skills, able to navigate complexity and drive clarity.
  • Strong leadership presence with the ability to influence and inspire across all levels of the organization.
  • Proven track record influencing pricing and packaging strategies through market expertise and actionable customer insights.
  • Excellent communication and storytelling skills, with a knack for distilling complex concepts into clear, compelling narratives.
  • Analytical and business acumen to translate data into insights and strategy.
  • Prior experience in B2B SaaS or healthcare tech is a plus.
  • Why You’ll Thrive Here:
  • Strategic ownership: You’ll lead initiatives that directly influence Jane’s growth and customer success.
  • Autonomy and visibility: Operate as a key marketing leader, driving strategy and execution for high-impact initiatives with broad business visibility.
  • Mission-driven impact: Help empower healthcare practitioners to do their best work.
Compensation & Benefits
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $142,500 to $231,500. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an annual salary of $169,200. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here!
At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.
We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.
We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.