Marketing Campaign Manager

Marketing & Communications, Sales & Business Development
Posted on Saturday, November 11, 2023
Jane is looking for a highly skilled, passionate campaign manager to join the Marketing team at Jane and lead our integrated marketing campaign strategy!
We have a strong product market-fit, an audience of loving customers, and are looking for a campaign manager to pull together all the strands of an effective marketing strategy to land and scale key messages in market across new and existing channels.
Key responsibilities include identifying top customer challenges per target audience, developing growth campaign strategy and plans, building and owning the campaign calendar, identifying new customer touch points and distribution channels, collaborating well across all marketing functions to align goals and timing for new market entry, feature promotion and awareness and alignment with other marketing calendars (paid, content, events, more).
Like with all positions at Jane, this position is a remote position, allowing you to work anywhere you want across Canada. Building a delighted team who can delight our customers is part of Jane’s DNA. In our most recent company-wide health check, 99% of our team agreed that our founders demonstrate people are important to Jane’s success. On top of that, 98% of our team felt Manager cares about them as human beings and that they are supported when needing to arrange time off from work. We’d never claim to be perfect, but we’re working hard to listen to our people and improve each day.
We really want the people who work at Jane to love being here, so it's important that we start with a bit about what makes our company unique and try to be as transparent as possible. Our values also provide some insights into Jane and hopefully, you’ll have a better idea if this might be the kind of company you want to be part of.
Before we were Jane, our Co-Founders were solving problems for their own clinics not realizing that a few years later, this team would grow to support tens of thousands of healthcare practices in more than 60 countries. Our platform is now helping to modernize the world of practice management software. We enable the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, and billing along with an evolving library of features. You can see more of them here. Although we’ve grown, still to this day, we’re rooted in solving clinics’ problems and making sure we don’t lose sight of Jane’s vision.
We have remained profitable for the past seven years, we’re product-led and growing organically (and responsibly) to the point where 85% of our customer growth is either from customer referrals or word of mouth. Growth like this is unique, especially in the world of SaaS, and it doesn’t happen by chance. We have a brilliant team of over 400 Janers who are doing an amazing job of listening to our customers, building what they need, and providing industry-leading support. We pride ourselves on flexibility & autonomy, some of our team block out their calendars to pick up their children from school (and this is normal at Jane), and we even have a #kids channel in Slack.
We’re not a clock-in clock-out system-type environment. With that being said, we’re not going to paint the picture of a perfect environment either. We’re a company that’s scaling quickly, we have many moving parts, many of us are doing this for the first time and sometimes, we don’t have processes in place or clear views which can require a lot of resourcefulness and a passion for problem-solving.
With all that to say, if you’re looking for an environment where you can grow, stretch yourself, and work with some incredibly talented people on problems that are positively impacting people's lives, Jane could be the place for you.
Compensation Expectations for the Role
Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of $102,400 and maximum annual salary of $160,000. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being fully accomplished in the role, which for this role would reflect a salary between $121,600 to $128,000. It's also possible to join Jane at a salary above or below this, which would mean a salary below $121,600 typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above $128,000 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.
More information on Jane's benefits package can be found here

The impact you could have...

  • Drive the creation, development, and execution of brand-level, thematic campaigns that address customer challenges and raise Jane’s brand awareness.
  • Support the overall creative development process for marketing campaigns in conjunction with creative teams, ensuring creative is on brand and connects with our audience.
  • Partner closely with Marketing Leadership, Product Marketing, Content and Performance Marketing teams to oversee thematic campaign development from strategy, concept, and execution, while managing day-to-day communications with internal key stakeholders and external partners.
  • Collaborate with Product Marketers to further amplify feature awareness and adoption across new and existing marketing channels.
  • Work with Marketing Leadership to propose ways to best reach current and prospective customers across social, digital, “out of home” and other channels.
  • Own the annual marketing programming calendar, supporting creative briefing documents and leading ongoing project management of multiple campaigns. Partner with Marketing Communications to plan and execute campaign content production.
  • Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seek to generate new best practices through experimental efforts.
  • Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action. Continually collect feedback from key partner teams to understand needs and refine campaign strategies for relevance and impact.
  • Influence and advocate for campaign success through mentorship, development and evaluating performance against goals.
  • Keep up-to-date and implement industry best practices and technology to drive hype and engagement.

The experience we feel we need...

  • Campaign architecture skills. The ability to successfully develop highly relevant campaign ideas, messaging, and concepts.
  • Strong communication skills with stakeholders across multiple teams, with different communication styles, including having the ability to support junior team members and manage up.
  • Deep curiosity for customer needs, challenges, and pain points, and have the ability to correlate these with Jane's value, new features and future innovation.
  • 8+ years in Marketing with 5+ of marketing campaign experience for a growing tech company.
  • Experience leading integrated and/or brand-level marketing campaigns across multiple growth channels.
  • Experience in and passion for identifying, testing, and validating new growth channels for content and campaign placement.
  • Ability to build, influence and measure the effectiveness of marketing campaigns.
  • A natural passion for organization, project management, creative brainstorms and timely updates.
At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.
We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.
We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.