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Product Marketing Specialist



Marketing & Communications, Product
Toronto, ON, Canada
Posted on Monday, June 3, 2024

About Introhive

Introhive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.

We’ve grown a lot since we began our journey in 2012, but our core mission remains the same – help B2B organizations capture and deliver Customer Intelligence to teams, when and where it matters most to find, win, and grow more business.

Introhive is the fastest growing B2B customer intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.

Leading brands in Technology, Commercial Real Estate, Financial Services, Accounting, Legal and Consulting trust Introhive for sales enablement and relationship intelligence.

Position Overview

We are looking for a highly motivated and strategic Product Marketing Specialist to join our dynamic team. In this pivotal role, you will analyze market trends and the competitive landscape, and execute go-to-market strategies for our products. You will collaborate closely with cross-functional teams, including product development, sales, customer success, and marketing, to drive awareness and adoption of the Introhive platform in the market.


Market Research

  • Conduct comprehensive market research to understand industry trends, customer needs, and market dynamics.
  • Identify key market segments, customer personas, and target markets for the product.
  • Analyze market data to uncover opportunities for product differentiation and growth.

Competitive Analysis

  • Monitor and analyze competitor activities, including product offerings, pricing strategies, and marketing tactics.
  • Identify strengths, weaknesses, opportunities, and threats (SWOT analysis) for the product compared to competitors.
  • Develop insights into competitive positioning and differentiation strategies and distill insights to cross-functional teams through battlecards.

Go-to-Market Support

  • Craft positioning and messaging for new product launches, incorporating your understanding of the market and competitive competitive landscape.
  • Support content development for product launches including sell sheets, videos, and slide decks.

Win / Loss Analysis

  • Conduct win-loss analysis to understand the factors influencing customers' decisions to purchase or not purchase the product.
  • Interview customers and prospects to gather feedback on product features, pricing, competition, and overall buying experience.
  • Analyze win-loss data to identify trends, patterns, and areas for improvement.


  • 1-3 years of hands-on experience in a product marketing role and a demonstrated track record of driving growth, preferably in B2B SaaS.
  • Bachelor's degree in Marketing, Communications or similar field
  • Strong organizational, writing, and storytelling skills
  • Strong analytical skills with ability to conduct market research, analyze trends, and synthesize information from multiple sources
  • Experience working in cross-functional teams, collaborating with colleagues across product, sales, customer success and marketing
  • Ability to work efficiently and meet tight deadlines in a fast-paced environment.
  • Proficient in MS Office Suite, HubSpot, Asana, Salesforce
  • Prior experience with competitive intelligence software such as Klue or Crayon would be considered an asset

Why Introhive?

We are one TEAM! We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.

Hiver Perks

Some Hiver Perks are available only to full time permanent employees of Introhive.

Flexible Work Hours

    • Remote or Hybrid Work Supported
    • Unlimited Paid Time Off
    • Health & Dental Benefits
    • Retirement Plans
    • Employee EAP
    • Employee Resource Groups
    • Mentorship Programs
    • Continuing Education Programs
    • Maternity/Parental Leave
    • A Chance to be Part of Something Great