Leader, Digital Marketing

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.

We’re building a high-performing, next-generation digital marketing function to support our evolving business. As Leader, Digital Marketing, you will play a pivotal role in shaping and executing how we activate go-to-market programs across our digital channels; both paid and owned. You’ll lead a newly formed digital marketing team, working hand-in-hand with Product Marketing, Brand, and Sales leaders to turn strategy into action and result.

This role is ideal for a strategic leader who is equally comfortable rolling up their sleeves—guiding teams, leveraging data-driven insights, and embedding AI and next-generation technologies to modernize our approach to digital marketing.

You’ll be responsible for:

Digital Marketing Strategy & Execution:

• Develop and lead a unified digital marketing strategy across paid media, SEO, CRM, and owned properties.

• Partner with Product Marketing to translate business priorities into integrated digital campaigns that drive pipeline leads, acquisition, engagement, and retention.

• Guide and influence media planning, budgeting, and optimization to ensure efficient spend and ROI.

CRM & Lifecycle Marketing:

• Lead the vision and execution for customer lifecycle journeys via Salesforce Marketing Cloud (or equivalent platform).

• Define audience segmentation, personalization frameworks, and trigger-based campaigns to maximize customer engagement and lifetime value.

• Partner with analytics to continually test, learn, and optimize for conversion and retention.

• Manage relationship with CRM agencies.

Paid Media:

• Oversee relationships with digital media agencies, ensuring effective campaign planning, targeting, and creative development.

• Implement testing roadmaps across channels to improve efficiency and optimize cost to acquire and lead generation.

• Stay ahead of emerging channels, formats, and AI.

Digital Properties & SEO:

• Own strategy and performance of web and app properties to optimize the customer journey and drive conversion.

• Lead SEO and content optimization strategies to increase organic visibility and share of voice.

• Partner with product, UX, and design teams to deliver best-in-class digital experiences.

Marketing Analytics & Martech Enablement:

• Define and track KPIs across all digital channels, ensuring campaign performance is measured accurately and transparently.

• Partner with analytics and data science to leverage AI, automation, and next-gen tools that enable smarter targeting and faster decision-making.

• Establish a Mar-tech roadmap to enable our long-term success.

• Build dashboards and reporting frameworks to enable real-time insights and optimization.

Leadership & Capability Building:

• Lead, mentor, and inspire a cross-functional team, fostering a culture of innovation, agility, and continuous improvement.

• Establish operating models, toolkits, and best practices that scale across the organization.

• Act as a thought leader and advocate for digital-first, data-driven, and AI-enabled marketing across the enterprise.

You bring:

• 10+ years of experience in digital marketing leadership roles, preferably within financial services, fintech, or technology sectors.

• Proven track record of driving growth and optimizing performance across paid media, CRM, SEO, and digital properties.

• Expertise in Salesforce Marketing Cloud or equivalent CRM/lifecycle platforms.

• Experience managing agency relationships and multi-million-dollar budgets.

• Strong analytical skills with experience leveraging marketing analytics, attribution models, and dashboards.

• Deep understanding of emerging technologies, marketing automation, and AI-driven capabilities.

• Exceptional leadership, stakeholder management, and cross-functional influence skills.

• Eligibility to work for Interac Corp. in Canada in a full-time capacity.

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

• Canadian criminal record check;
• Public safety verification;
• Canadian ID cross-check;
• 5-year employment verification;
• Education verification; and
• If applicable, Credit Inquiry and Social Media Check

How we work
We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.

Core Values: They define us. Living them helps us be the best at what we do.

Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education: To ensure you are the best at what you do we invest in you

Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.

Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.