At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical virtuosos, and high-performance application developers? We want to hear from you.

As the Partner Marketing Lead for Interac Debit and E-transfer, you will be responsible for crafting and executing a comprehensive go-to-market strategy that drives partner marketing with our merchants, bank partners, and acquirers to drive Interac Debit and E-transfer. As a strategic leader, you will coordinate efforts across marketing subject matter experts (SMEs) to develop a unified, impactful marketing plan. This role requires a deep understanding of B2B and B2C marketing dynamics, a focus on partnerships, and a proven ability to lead cross-functional teams.

You’ll be responsible for:

Storytelling:

Craft the product messaging and positioning that shapes how Interac Debit and E-transfer show up in partnership with merchants, acquirers, and banks.
Extend product narratives across the customer journey and connect with target audiences on both an emotional and rational level.

Go-to-Market Strategic Leadership & Planning:

In partnership with the Product Marketing Leads for Debit and E-trasnfer, act as the strategic leader for all partnership marketing, overseeing the development of a cohesive marketing plan that aligns with overall business goals.
Collaborate with SMEs across marketing, including brand, digital, communications, and events, to build a unified partner marketing go-to-market strategy.

Go-to-Market Execution:

Lead the go-to-market plan for Interac Debit & E-transfer partner marketing with a cross-functional teams across paid, earned, and owned marketing channels to reach both consumer and business audiences.
Lead brief development to inspire breakthrough storytelling and creative concepts, rooted in customer insights.
Develop and lead a testing strategy to continuously improve our digital marketing approach across the customer journey.
Guide agency partners and internal teams to execute integrated marketing campaigns that engage retail merchants and consumers alike.
Inject marketing innovation and a pipeline of new ideas to continuously enhance our go-to-market strategy.

Merchant Partnership & Sales Enablement:

Develop strategies to strengthen partnerships with retail merchants, focusing on how Interac Debit and Etransfer enhances the customer experience, controls costs, and drives sales.
Lead the creation of marketing campaigns that target increased transaction volume with priority merchants and partners.
Advocate for the needs of merchants in marketing efforts to ensure Interac Debit continues to be a preferred payment method in retail environments.

Cross-Functional Collaboration:

Serve as the key marketing representative, working across product, and sales teams to align product marketing strategies with business objectives.
Participate in cross-functional squads to ensure timely delivery of campaigns to meet outcomes.

Customer Insights & Research:

Leverage market research and customer insights to identify key pain points, trends, and opportunities in both merchant and consumer segments.
Use data-driven insights to refine messaging, develop new campaigns, and ensure that marketing strategies resonate with target audiences.
Stay on top of competitive trends and retail market shifts to keep Interac Debit ahead in the payments ecosystem.

Measurement & Reporting:

Set KPIs for partner marketing initiatives and build new tracking for performance across all campaigns and channels, in partnership with digital and analytics teams.
Provide regular reporting and summary presentations on the effectiveness of marketing efforts, using insights to inform ongoing strategy refinement.
Ensure continuous optimization of campaigns based on data and market feedback to maximize impact.

You bring:

7-10 years of experience in product marketing, preferably within payments, financial services, or retail.
Highly proficient digital marketer with experience across paid and owned channels.
Proven track record of developing and executing B2B and B2C go-to-market strategies, particularly in partnership with retail merchants.
Strong leadership and team collaboration skills, with experience coordinating efforts across multiple marketing disciplines.
Expertise in using customer insights and market research to drive product positioning and campaign strategies.
Excellent communication skills, with the ability to translate complex product features into compelling marketing messages.
Data-driven approach to marketing, with the ability to measure and report on campaign effectiveness
Eligibility to work for Interac Corp. in Canada in a full-time capacity

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

Canadian criminal record check;
Public safety verification;
Canadian ID cross-check;
5-year employment verification;
Education verification; and
If applicable, Credit Inquiry and Social Media Check

How we work
We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.

Core Values: They define us. Living them helps us be the best at what we do.

Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education: To ensure you are the best at what you do we invest in you

Apply now

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