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Growth Marketing Paid Specialist

InitLive Inc.

InitLive Inc.

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Saturday, June 29, 2024

Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits, allowing them to raise more money and do more good in the world. Our powerful software and stellar customer service have made us one of the highest rated fundraising/donor CRM on the market.

In addition to creating thriving nonprofits, we’re also in the business of creating thriving employees. At Bloomerang, you’ll be a part of a mission-driven culture built on the core values of Empathy, Unity, and Transparency. We know the key to our success is our people, and we’re proud to be home to some of the most innovative and skilled employees in the workforce today.

The Role

As a Paid Marketing Specialist, you will work with our in-house growth marketing team. This role is crucial in driving our paid marketing strategy and executing on the platform daily. The ideal candidate will have a passion for data, expertise in LinkedIn, Meta, and Google platforms, and a track record of successful in-channel optimization and campaign management.

What You Will Do

  • Campaign Building, Optimization, and Strategy:
    • Build and optimize paid marketing across LinkedIn, Meta, Google, Bing, and 6sense platforms.
    • Implement and advise on comprehensive campaign strategies, including goals, budget, audience targeting, bid models, creative details, landing page recommendations, keyword targeting, and tracking strategies.
    • Create ad copy consistent with brand guidelines and best practices.
    • Participate in kickoff calls to understand business objectives, KPIs, industry positioning, strengths, and challenges.
    • Implement custom conversion and ROI tracking.
    • Build and maintain automated marketing programs and campaigns.
  • Ongoing Testing and Optimization:
    • Manage and optimize campaign structures, settings, targeting, bids, and creative elements.
    • Ability to build and conduct testing with clear and defined parameters to refine audiences, keywords, placements, tactics and ad assets.
    • Analyze landing pages and ad creative performance and provide recommendations for improvements and new trials.
    • Strategically allocate and adjust budgets to align with business goals and market changes.
    • Stay updated on platform changes, policies, and beta offerings, and maintain relationships with ad platform representatives.
    • Ability to uncover patterns in historical data and lead indicators.
  • Support and Reporting:
    • Develop, maintain, and enhance custom reporting dashboards for insights and reporting. Current reporting is in Tableau with the opportunity to change reporting software.
    • Provide weekly updates and participate in meetings to review campaign performance and optimizations.
  • Key Outcomes
    • Increase in-platform performance to drive more viewership, interactions, and clicks.
    • Improve paid channel performance to increase marketing qualified accounts, opportunities, pipeline, and revenue.

What You Need to Succeed

  • 2 - 4 years of experience in digital marketing, specifically in managing campaigns on LinkedIn, Meta, and Google platforms.
  • Proactive, growth mindset. Aptitude for research and ready to learn.
  • Experience with ABM platforms like 6Sense, Terminus, DemandBase (6Sense is a plus).
  • Familiarity with tracking and automated marketing software like Hubspot, Marketo, Salesforce or similar.
  • Strong understanding of in-channel optimization techniques and best practices.
  • Demonstrated passion for data analysis and the ability to derive actionable insights from complex datasets.
  • Expertise in creating and managing detailed reports using tools like Tableau.
  • Excellent communication skills and the ability to work collaboratively with cross-functional teams.
  • Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Experience in a Nonprofit Organization a plus

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options, as well as a free subscription to Bright, a wellness platform that offers live and on-demand fitness, meditation, mindfulness, and nutrition classes.


Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave.


401k

You’ll receive a 401k match to help invest in your future.

Equipment
Everything you need to be successful, shipped right to your door.

Compensation

The salary range for this position is: $64,500 - $96,500. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.

Location

This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time.

Accommodations

Applicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.