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Director, Campaign Strategy

InitLive Inc.

InitLive Inc.

United States · Remote
Posted on Tuesday, June 25, 2024

Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits, allowing them to raise more money and do more good in the world. Our powerful software and stellar customer service have made us one of the highest rated fundraising/donor CRMs on the market.

In addition to creating thriving nonprofits, we’re also in the business of creating thriving employees. At Bloomerang, you’ll be a part of a mission-driven culture built on the core values of Empathy, Unity, and Transparency. We know the key to our success is our people, and we’re proud to be home to some of the most innovative and skilled employees in the workforce today.

The Role

As the Director, Campaign Strategy, you play a pivotal role in developing and executing our Campaign & Account-Based Marketing initiatives. You will be responsible for creating and implementing campaign strategies that drive engagement, pipeline growth, and revenue generation.

What You Will Do

  • Collaborate with cross-functional teams to develop comprehensive campaign strategies and execute on strategies that are aligned with overall business objectives.
  • Communicate effectively to leadership and cross-functional areas of the plan and the potential impact
  • Project manage campaigns that involve several areas of our GTM and revenue organizations
  • Measure channel performance related to monthly, quarterly, and yearly goals for campaigns and ABM programs
  • Design and implement targeted campaigns to engage key accounts, using personalized and innovative approaches.
  • Work closely with Revops, Sales, and Marketing teams to align on ideal customer profiles and account selection criteria.
  • Driving our growth to reach new heights
  • Collaborate with content and creative teams to develop personalized, compelling content tailored to target accounts.
  • Ensure consistency in messaging and branding across all touchpoints.
  • Foster strong collaboration with Sales, Marketing, and other relevant teams to ensure alignment on ABM strategies and goals.
  • Regularly communicate updates, successes, and challenges related to campaign initiatives to key stakeholders.
  • Leading and managing a team of high performing marketing professionals driving ABM initiatives.

What You Tell People at Parties:

  • I’m a PM phenom. I may or may not carry sticky notes with me in my pocket and have a planner on my nightstand. I get a kick out of seeing all the cross-functional parts coming together
  • I’m a numbers geek that loves to see the impact the work I invest in makes
  • I figure out what’s working and make it rain baby!
  • I have a passion for getting creative and keeping my job fun and interesting
  • I’m obsessed with the experience we get to create for people and the WOW moments they have, by engaging with us
  • I love co-creating the magic that our prospects engage with and giving our sales teams exciting ways to build relationships
  • I’m like a marketing mad scientist experimenting until the formula is just right


Health + Wellness

You’ll have access to generous health, vision, and dental insurance options as well as, Fringe, a platform where you choose the perks and services that best meet your individual needs and enhance your quality of life. Employees receive Fringe points on a monthly basis and can spend them on a wide range of perks and services such as DoorDash, Talkspace, AirBnb, and more!

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave.


You’ll receive a 401k match to help invest in your future.


Everything you need to be successful, shipped right to your door.


The salary range for this position is: $118,500 - $177,500. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.


This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time.


Applicants who require accommodations may contact to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.